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Jon Congdon Shares Insights to Product Development and Project Management

By | Podcast, Product Development | 2 Comments

In episode 185 Joe Polish interviews Jon Congdon, Co-Founder of Beach Body and they discuss:

  • The Lifetime Value of a Customer: “If we kept putting good products out, then our own consumers would be more likely to buy more stuff. Not only that, they’d be more likely to tell their friends to buy stuff from us.”
  • Transparency: “We made ourselves very transparent to our customers early in the evolution of the company, through message boards and other online communities.
  • Nothing is really that important: You can get really stressed out over the small stuff and the big stuff. But at the end of the day, it turns out that it’s kind of all small stuff. If you realize that they’re not that important, then you are better at making very critical decisions.
  • Like Who You Hire: We don’t really want to hire anybody that we don’t want to hang out with at our holiday party. I think that kind of goes for the vendors that we work with, too.  Sometimes, you have a choice of 3 or 4 vendors that all qualify in that regard, and you just have to go on, “Hey, who do I like?”
  • Hire Optimists: If an optimist is faced with a problem, they know they can solve it.
  • Identifying Pessimists: Ask them about companies they worked for. If they keep talking about the companies as if they were stupid in the decisions they made and they weren’t wise about this and they didn’t do this right, and that’s why each of the companies they’ve worked for has not succeeded in some way, and if it’s always completely externalized, that means that the person is probably a pessimist.


Dean Graziosi Presentation: It’s Not Just What We Say, It’s What We Do

By | Blog | No Comments

The following is from a recent Genius Network Event from Genius Network Member, Dean Graziosi in his presentation, “It’s Not Just What We Say, It’s What We Do”.

In this presentation Dean shares some of the following insights and strategies:

  • 10 secrets of being a great dad (Whether you have kids or you’re thinking of having kids one day, these 10 secrets can transform your life and the relationship you have with your kids…)
  • How to make sure you don’t raise spoiled or entitled kids and instead you raise kids who value hard work and want to make an impact in the world
  • Dean shares how to tell an engaging story with a fun and empowering message wrapped in
  • The key to being more connected with your child so they bond with you, trust you, and feel safe with you
  • Dean reveals his “secret sauce” to being a great marketer



Joe Polish and Dean Jackson Discuss A Simple 3 Part Marketing Formula

By | Podcast | 9 Comments

In episode 184, Dean and Joe discuss:

  • Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip’s marketing consultant on-and-off for over a 13 year period!
  • The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children’s wishes and receiving their highest award
  • One of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry)
  • Joe’s #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!)
  • Joe reveals the story behind Bill Phillips “Physique Transformation Contest” and “Body Of Work” documentary
  • How Joe came up with “The New Theory Of Evolution” which became the visual communication and famous brand logo for Bill’s company Experimental and Applied Sciences (EAS)
  • THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill’s company an additional $4.5 million!)


Comment: What is your biggest insight from this interview?

Peter Diamandis on Thinking Big and Bold

By | Blog | 7 Comments

This bonus episode is a presentation by Peter Diamandis from a recent Genius Network Event.

It’s time to play the game with purpose so you can get everything you ever imagined in life and in business!  Think things are getting worse? We live in a world of increasingly expanding abundance.

Genius Network Member, Peter H. Diamandis is a Greek-American engineer, physician, and entrepreneur best known for being the founder and chairman of the X PRIZE Foundation and the co-founder and chairman of Singularity University.

Click here to order Dr. Peter Diamandis’ book BOLD

Here are some of the points discussed in Dr. Peter Diamandis’ Presentation on having a BOLD and Abundance Mindset

  • Evidence Of Abundance: Why we are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history.
  • The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires – Larry Page, Elon Musk, Jeff Bezos, and Richard Branson – and after asking them questions, he discovered 6 “Thinking At Scale Strategies” they use to think big and act boldly.
  • How to go from “I have an idea” to a $1 billion company in just 2 years time (It’s possible today. Here’s the reason why AND what you can do right now to ride the billion dollar wave…)
  • Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives
  • Peter shares his 6 D’s framework that simplifies technology and gives you and your business the power to predict where technology is going
  • 4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset
  • 3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies

Click here to order Dr. Peter Diamandis’ book BOLD

Interview With Jon Webel On The Power of Digital Direct Mail and EDDM

By | Direct Mail, Direct Response Marketing, Podcast | 2 Comments

In episode #183 Joe Polish, Joel Cohen and Jon Webel discuss:

  • Joe’s #1 stealth marketing method that gives you a huge advantage over your competitors
  • How to potentially double, triple, or even quadruple your business using direct mail
  • A technology you can use to increase your sales (This “extreme customization” creates tailor-made, engaging messages that fit your prospects and customer almost perfectly)
  • A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall
  • One of the most successful lead generation offers you can use that increases the number of people coming to you asking “When can I pay you to start?” instead of “How much do you charge?”
  • How to get paid higher prices, increase your repeat business, and and have more customers and clients referred to you
  • The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can’t ignore you
  • 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%…
  • What every business owner and marketer should know about “Every Door Direct Mail” (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU…)

Comment: What is your biggest insight from this interview?

Dean interviews Yuri Elkaim, Author of the New York Times Bestseller “The All Day Energy Diet”

By | Health | No Comments

In episode 182, Dean Jackson interviews Yuri Elkiam and they discuss:

Yuri shares how he went from being a professional soccer player…to no hair on his head!

  • Dean and Yuri talk about the importance of great titles
  • Sneaky foods that rob you of your energy
  • Simple things you can do today to feel more energy right away
  • Exactly how to eat for All Day Energy


Comment: What is your biggest insight from this interview?



Opher Brayer On How A Sense Of Urgency Can Increase Your Performance And Success

By | Podcast | One Comment


  • The importance of having a sense of urgency and how it increases your performance and success
  • How entrepreneurs can utilize their knowledge and experience and match it to the needs of the marketplace
  • The coming changes in technology and the keys to developing your unique talents if you want to avoid being obsolete
  • Opher takes you through a process for positioning yourself and redefining what you do
  • Four steps you must practice daily if you want to develop multidisciplinary talents