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  • Joe Polish and Dean Jackson Discuss A Simple 3 Part Marketing Formula

    In episode 184, Dean and Joe discuss:

    • Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip’s marketing consultant on-and-off for over a 13 year period!
    • The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children’s wishes and receiving their highest award
    • One of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry)
    • Joe’s #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!)
    • Joe reveals the story behind Bill Phillips “Physique Transformation Contest” and “Body Of Work” documentary
    • How Joe came up with “The New Theory Of Evolution” which became the visual communication and famous brand logo for Bill’s company Experimental and Applied Sciences (EAS)
    • THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill’s company an additional $4.5 million!)

    Comment: What is your biggest insight from this interview?

We’ve been having killer conversations about marketing for over 15 years, and now we get to share them.

This is our opportunity to talk about new marketing ideas, direct mail ideas, lead generation, lead conversion, getting referrals, stick strategies, email marketing, psychology, books, people and even productivity.

Every week is a new adventure… and it will always be fun.


I’m Dean Jackson

I fell in love with Marketing as a young boy when I first realized that selling stuff on commission was way easier than renting myself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.


He’s Joe Polish

Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe.