Episode 069: The one about creating dream-come-true experiences
- Dean & Joe share an intimate moment
- They talk about their remarkable experience on Saturday night
(it’s not what you think) - Spending money in all the wrong places
- Having a vision for what the experience could be
- Looking for ways to surprise and delight
- Plus some ‘dream come true’ homework for you
Links mentioned in this episode:
Episode 068:
The one about reading minds
- Joe talks about entering the conversation that’s happening in people’s mind
- Dean exposes Ken Fisher’s pitch
- Great examples of profit activator #2
- How to figure out what’s going on in people’s head
- Joe talks about the importance of making it about your consumer
- Dean talks about his process
Episode 067:
The one about immediate money getting ideas
- Pricing psychology and how to raise your prices by 10%
- Assets that everybody has that can easily be deployed
- 3 things that are very easy to implement that can have a dramatic impact
- How to lose 40% of your revenue and still maintain the same bottom line profit
- Why you can’t be the low cost leader
Episode 066:
The one with Brendon Burchard
- Brendon talks about learning how to market a message
- Seeing yourself as an expert
- People’s willingness to pay for knowledge
- Succeeding more and demanding more
- Raising people’s level of ambition
- What makes great videos
- Structuring your expertise in frameworks
- Activating the 10 human drives that make you feel alive
Episode 065:
The one ABOUT Dean Graziosi
- Dean and Joe give their take on last week’s episode
- A look at how Dean is applying the 8 profit activators
- The importance of marketing stamina
- Practicing what you preach
- How Dean’s advice translates to your business
Episode 064:
The one with Dean Graziosi
- Dean and Joe get Dean to break down his success formula
- Dean talks about marketing stamina and being committed
- How Dean camps out inside the mind of his prospect
- PLUS: Who Dean keeps in mind as he’s creating marketing systems