• Kevin exposes a little-known truth about using CELEBRITY in infomercials, sales and marketing (Most people will never get to hear this behind the scene perspective about Hulk Hogan, Cee Lo Green, Montel Williams, Joan Collins, Wolfgang Puck, Christie Brinkley, and many more)
• Kevin reveals his big insight into having ‘A Hit Product That Makes You Rich’ (Kevin has done over $4 billion sales worldwide and launched over 500 products…and what Kevin reveals here is a huge counter intuitive secret to striking it rich)
• INFOMERCIAL SHOP TALK: Kevin shares some of his never before told stories from inside the infomercial business (Kevin also shares how the internet has changed ‘As Seen On Tv’)
• The biggest thing Kevin learned from being on Shark Tank and working with Mark Burnett, Sony and ABC (And Kevin reveals the surprising thing some of the entrepreneurs had to do to get on the show …AND… the misconception a lot of people on Shark Tank had about doing deals)
• Should you bootstrap your company? Or should you have investors and partners in your company? What’s the best route? Kevin gives you his real world in-the-trenches insight that most people never get right, but you will.

MP3

• Bedros shares his transformation story and the one sentence that changed his life: “Take a little bit of ______ from a lot of _______”
• The one marketing strategy you can use that made Bedros enough money to not have to worry about money
• The 3 factors that took Bedros’s conversions from 40% to 65-70% that most business owners overlook and can easily be implemented by you to make more money
• How Bedros launched his Fit Body Bootcamp Franchise so successfully despite all the hurdles and regulations typically involved with Franchises and why it may be the most valuable and fastest growing Franchise model on the market
• Bedros explains why the best branding you can do is selling (and how you can transform ‘deal site customers’ from sites like Groupon into some of your best customers)
• How Bedros made $500,000 by being part of Joe’s Genius Network Mastermind

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• Jeff and Joe discuss the importance of engagement and the ultimate positioning you can take with your customers and clients that will make you ‘so good they can’t ignore you’
• Jeff shares ‘The One Overriding Purpose Of Business’ that he learned from a private meeting with marketing genius Jay Abraham (And Jeff also shares ‘the greatest marketing strategy you can’t fake’)
• How you can build profitable and influential relationships using the R-Factor Question
• The real reason Jeff makes irresistible free offers…and…how to use them in the RIGHT way (Using free offers in the WRONG way can be a disaster and cost you A LOT of time, energy and money; Jeff and Joe discuss how to you can use them in the most effective and profitable way)
• Jeff explains how to discover the one thing that will make the biggest difference your life

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• Dean and Joe compare notes on their exciting week of super fun and adventure
• Entrepreneurial Productivity: What is it, and how YOU can develop it to be more productive
• Dean talks about staying focused and how he uses his own focus “power positions”
• Joe shares his thoughts on the importance of the moral and performance characteristics of an entrepreneur

MP3

• Dean shares how to use Subtle Psychology that will get more responses and get you more money by giving your prospects and customers a ‘Protective Umbrella’
• Joe, Dean, and JR discuss “A Blueprint On Human Psychology: 37 Techniques That Influence Us”
• Joe and Dean explain the ‘dirty little secret’ about how people become “experts” (and how YOU can become one in your industry)

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• The most important reason to love marketing (and why selling will make you a better person)
• JR explains why understanding emotions and psychology are the core components of effective money-getting marketing (and why being an Ethical Marketer is critical)
• How to make more money by understanding Human Reactions

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• Joe shares what happened when he was on his recent Necker Island trip with Sir Richard Branson (and what Sir Richard Branson told Joe about branding)
• Four powerful questions you should ask yourself that can help you shape a persuasive and compelling message (Plus: Joe and Dean discuss when and how a brand becomes a brand and what it means to your business)
• Dean and Joe share how you can fortuitously get rich by strategically placing yourself (and what you sell) in the right place and in front of the right people
• The common knowledge business advice you might be following that could be steering you and your business down a dangerous path (and the safe and intelligent Direct Response solution to this)
• How focusing your opportunities can make you more money

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• The interesting way JR connected with Joe (and why Joe is JR’s favorite person in the world)
• Joe makes you the most insane offer ever at www.MyInsaneOffer.com
• JR shares who is in Joe’s rolodex
• Why getting connected to the Genius Network Mastermind (aka 25K Group) could be the most important connection you make

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• MaryEllen talks about following your own personal Standard Operating Procedures
• Email marketing: testing, tracking and rolling out new campaigns
• Optimizing responses and building relationships with your list
• MaryEllen discusses the 3 ‘P’s: passion, purpose and profits
• Staying engaged with your business by paying yourself
• Direct response marketing: understanding the fundamentals

MP3