Create an Easy, Lucrative and Fun business in 3 days. Apply for the Genius Network Annual Event in Scottsdale, AZ, on Nov. 8 – 10.

WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #462

How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern

The power of hyper-personalizing your marketing in a way that works in good and bad times.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Draye Redfern in this episode:

  • How to plan and operate your business so you make it through the ups and downs of a recession
  • The best way to secure your business financially and predictably before times get tough
  • Questions you should ask yourself to protect your downside AND what you should do going forward
  • How your marketing needs to change during a recession to attract and convert prospects
  • Draye shows you how to mitigate the downside and optimize the upside during a recession”

  • Recessions are inevitable 
  • Be proactive in preparing your business to survive and thrive
  • Analyze previous recessions like 2001 and 2008 to understand vulnerabilities.
  • Raise your ‘floor’ – take steps to reduce downside risk
  • Diversify client base and offerings, have adequate cash reserves, reduce overhead
  • Optimize your ‘ceiling’ – double down on marketing and personalization when others cut back. 
  • Hyper Personalization and Video 
  • Use video and hyper-personalization in your marketing. Record short custom video messages at scale. Tools like Vidyard, Wistia.
  • Build personalized landing pages with your contacts’ names. Easy to do in ClickFunnels. 
  • Segment and personalize email outreach. Leverage mail merge to automate sending individual emails from your gmail account. Extensions like Mixmax, Mailmeteor.
  • Send personalized video boxes with tracking and analytics
  • Email Deliverability: avoid spam filters by sending from your Gmail account using extensions, not marketing platforms. Feels more authentic.
  • Keep copy personal and avoid excessive sales language

Subscribe To I Love Marketing :

TELL US WHAT YOU THINK, LEAVE A COMMENT BELOW

LIKED THAT?
YOU DEFINITELY WANT TO CHECK THESE OUT: