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Episode #271

Vivid Vision | Cameron Herold on I Love Marketing | Episode 271

 

In this episode, you’ll hear from Cameron Herold as he discusses his book, Double Double, and how to create a Vivid Vision. You’ll discover how a Vivid Vision works and how you can implement one. It will align your team, clients, vendors, and suppliers and give you an advantage over your competition.

Here’s a glance at what you’ll learn from Cameron in this episode:

  • What the top entrepreneurs in the world and high performance athletes do to succeed
  • Why you should throw out your vision statement and replace it with a Vivid Vision
  • The best way to align your employees, suppliers, shareholders and clients
  • Why you don’t want your company to appeal to everybody (and what to do instead)
  • A step-by-step way to have every person in your company see your company vision clearly
  • How to magnetize people toward you and elevate your brand to the next level

  • Cameron’s introduction [00:30]
  • His book, Double Double [01:20]
  • Why vision statements just don’t work [01:40]
  • What are vivid visions? [02:15]
  • Visions are started with a whiteboard [02:35]
    • They don’t align or inspire anybody [03:00]
  • Looking into a crystal ball [03:20]
  • Visualizing your future doesn’t work [03:50]
    • What will work? [04:20]
    • Working with a contractor to build your home [04:30]
    • The Sound of Music analogy [05:15]
  • CEOs are not intuitive [06:40]
  • The vivid vision tool describes your company in the future in great detail [07:00]
    • Describing every aspect of your company [07:35]
    • You hand off your vision to a writer and designer [08:10]
    • Everyone can now see what you see [08:35]
  • You can’t have a one-sentence vision statement [08:55]
  • What was missing on the iPhone? [09:22]
    • Steve Jobs appealed to one core group [09:45]
  • It will feel weird at first [10:00]
    • How people will look at you [10:25]
  • You have to keep sharing your vivid vision [10:55]
  • Creating your vision is like building a house [11:15]
  • It will take a long time for your people to get on board. [11:30]
  • Getting complete alignment across your team [12:10]
  • Read the next 12 chapters to learn more [12:30]

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