489 episodes

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.

I Love Marketing Joe Polish and Dean Jackson

    • Business
    • 4.5 • 266 Ratings

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.

    From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish

    From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish

    Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs.
    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
    Here’s a glance at what you’ll learn from Cameron in this episode:
    The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap The importance of aligning titles, roles, and compensation for executive success How a skilled COO can transform your business vision into reality Identifying  the right candidate and the importance of successfully onboarding a COO Understanding the diverse roles and contributions of different COO archetypes Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges Proactive strategies to sidestep common issues and build a harmonious executive partnership Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

    • 53 min
    How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern

    How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern

    The power of hyper-personalizing your marketing in a way that works in good and bad times.
    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
    Here’s a glance at what you’ll learn from Draye Redfern in this episode:
    How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to protect your downside AND what you should do going forward How your marketing needs to change during a recession to attract and convert prospects Draye shows you how to mitigate the downside and optimize the upside during a recession"

    • 19 min
    Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish

    Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish

    Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication.
    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
    Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode:
    3 element of your company's Genius and how it can impact your bottom line How to connect with your customers at a profound level to drive more sales The secret to selling more with visual models and unique communications What people are REALLY buying from you (PLUS: Three things they WANT most) Simon talks about how he communicates complex ideas simply and effectively The consequences of a product or service that doesn't work (and how to fix it) Why context is key when it comes to sales conversations and getting results What the #1 responsibility and focus of any successful business ought to be The limitations (and possibilities) to build human relationships with AI Taking any sales conversation from shallow to deep with the “Iceberg Model.” Genius-Level strategies for marketing, selling, and framing almost anything

    • 1 hr 30 min
    Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish

    Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish

    Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.
    Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode:
    How Joe turned his life around from addiction and made his entrepreneurial fantasy come true What Joe did with his carpet cleaning business that made him stand out from everybody else One of the most instrumental conversations Joe had that changed the trajectory of his business The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success Why there's no relationship between "being good" and getting paid (and what to do about this) Secrets of education-based marketing, relationship marketing, and direct response marketing Why any problem in the world can be solved with the right sales letter (and how to write it) How "bad news" in the world could be the best piece of "good news" for your business and life Discover the #1 reason people buy from you and attract more Customers to your business The Million Dollar Racehorse: How to best take care of yourself so you win more often How to create valuable marketing that helps prospects make an informed buying decision Increase your productivity, leverage your capabilities, and 10x your achievements How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!) A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation The power of guarantees, building trust, positioning, and focusing on "What's In It For Them" Two keys to identifying what people want, aligning with prospects, and selling more services The 9 principles of Genius Networking that can help you get what you want in life and business How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people

    • 1 hr 26 min
    Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch

    Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch

    Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously.
    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
    Here’s a glance at what you’ll learn from Ron in this episode:
    The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time Ron shares one of the most important things we tend to skip over in relationships and in business How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit What Ron learned about grocery stores after working with famous actors and producers in Hollywood Secrets to effective positioning, offers, marketing, infomercials, commercials and much more One exercise to help you get to know someone even better than they know themselves How to quickly discover other people’s value system and what makes them tick

    • 35 min
    Home Service Genius: A Special ILM Marketing Meet Up with Home Service expert Tommy Mello and Joe Polish

    Home Service Genius: A Special ILM Marketing Meet Up with Home Service expert Tommy Mello and Joe Polish

    Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry.
    If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
    Here’s a glance at what you’ll learn from Tommy in this episode:
    How Tommy builds and grows companies using the right training and focusing on purpose Tommy's vision and strategy for building the largest home service company in the world The right way to use body language and enthusiasm to sell more products and services What Tommy did right (and wrong) when he started his business that you can learn from Tommy shares the wealth creating difference between making money and managing money Elevate: How to make sure your clients, suppliers, and Team members are all winning Why Tommy loves Joe's book "What's In It For Them" and the mindset it talks about The rules of engagement Tommy utilizes to attract and train people to work with him How to effectively and intelligently handle things that go wrong in your business The power of "out-delegating" the competition to take back your time and your life Secrets for maximizing your daily joy, abundant time, and your financial peace What to do when you're starting a business but don't have enough to finance it Tommy shares why marketing and advertising is so important for his business The way to grow your business by building the right operations and systems

    • 1 hr 36 min

Customer Reviews

4.5 out of 5
266 Ratings

266 Ratings

D Triathlete ,

Stimulating and Insightful

Dean & Joe consistently deliver insightful and actionable nuggets that you can leverage. I highly recommend hopping into their recent episode with Draye Redfern that covers how to build hyper personalized outreach at scale. Kill your cold email approaches written by Apollo or ChatGPT and level up.

The Sales Boss ,

A Master's Degree

So much wisdom that comes from real world experience! Add this show to your favorites!🚀🚀💜

Successful Life Podcast ,

If you haven’t listened to Joe Polish you’ve truly done yourself a disservice.

Joe and Deans Podcast “I Love Marketing” is super dope, and I’ve listened to three of Joe’s books twice.

The first one I listen to was “What’s in it for them” to boil it down it explains how not to be selfish in sales which is and always has been the way to win.

The second book which came out before “What’s in it for them” is called “Piranha Marketing”.

The third book is “Miracle Morning” a book on recovery and a must read. Many of you know recovery is a big part of my life. My buddy Caleb Feyereisen has been sending me a text each morning saying “Miracle Morning” and I just realized why🤦🏼

The information in these books and this podcast is beyond ridiculously valuable. I will be joining Joe’s genius network.

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