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Episode #267
The Tale of the Handwritten Note
The Tale of the Handwritten Note | Steve Sims on I Love Marketing | Episode 267
In this episode, Steve Sims will share “The Tale of the Handwritten Note.” He is the founder of BlueFish, the world’s first luxury concierge service. He shares insights between ineffective communication and the power of using handwritten notes and messages instead of relying on email. You’ll get a deeper understanding of how to connect with your clients, your friends, and even your family with a new twist on this proven strategy.
Want to meet Steve? He’ll be at the upcoming Genius Network Annual Event. Get the details here
Here’s a glance at what you’ll learn from Steve in this episode:
- One simple tool Steve Sims uses makes impossible meetings possible
- The most important action you can take to impact people’s lives
- Steve shares some of the mind-blowing access and events he makes happen
- The greatest sign of respect and trust someone can give you
- What to send your clients that almost guarantees they will read your message
Show Notes
- Introduction of Steve Sims [00:30]
- Steve explains how he got invited to speak [01:50]
- The entrepreneurial two-step [02:00]
- Writing notes [2:25]
- Write little handwritten notes to your people, all your people [02:35]
- There’s no greater sign of respect or trust than someone willing to give you money [03:50]
- When someone gives you money, they look at you as an asset, as someone with value-cherish that [04:20]
- The “icons”, “myths”, and “heroes” that have spoken [04:45]
- Pay respect to icons [05:12]
- “Who knows you’re here?” – Steve [05:15]
- You can increase your value by surrounding yourself with winners [05:49]
- What is the reach of the room you’re standing in? [06:10]
- Calling Mailchimp, etc. [06:43]
- Statistics on those subscribers [07:00]
- How many people actually read an email?–a decent click through rate is 7% [07:07]
- That is a terrible rate [07:55]
- The value of a handwritten letter [08:02]
- Brevity is key [08:48]
- Think about the investment in writing a note as you would investing in money [09:18]
- A handwritten note is a small thing, yet the impact is massive and fantastic [10:25]
- Steve’s invitation to try it [10:35]
- When you write people a note, they contact you [11:20]
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