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Episode #468

40 Years of Influence Joe Polish’s Special Interview with Dr. Robert Cialdini

Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship.

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Here’s a glance at what you’ll learn from Dr. Robert Cialdini in this episode:

  • What one of the richest men in the world said is the purpose of building personal wealth
  • Dr. Robert Cialdini shares some of the latest, most interesting research on persuasion and influence
  • The keys that make someone an ethical influencer (PLUS: One of the best ways to influence almost anyone…)
  • How to deal with being scared or the fear of rejection when it comes to connecting and influence
  • Dr. Cialdini shares some of the best ways to protect yourself against manipulation and unethical influences
  • The best way to influence skeptical people and prospects…
  • Having a 47 years of a relationship with his partner, Dr. Cialdini shares his best advice for having a relationship that works

Key Discussion Points:

  • The importance of authentic influence and avoiding exaggeration in persuasion.
    • Star ratings between 4.2 and 4.7 as most effective for conversions.
    • The credibility boost from stating precise statistics (e.g., 75.6% instead of 75%).
  • Influence in the context of today’s digital age.
    • Comparison of past and present influencers.
    • The risks and ethical considerations of striving for fame and recognition.
  • The influence and legacy of Warren Buffett and Charlie Munger.
    • Their principles of honest communication and psychological insight in business.

Practical Advice:

  • Strategies for building genuine influence and avoiding manipulation.
    • The importance of accurate and honest representation in influence.
    • Using symbols like sunrises and clapperboards to motivate change.
  • Tips for overcoming fear and taking initiative in social interactions.
    • The method for combating fear and hesitation.
  • Methods for protecting oneself against unethical influence in the AI age.
    • Verifying information and the reputation of sources online.
  • Approaches to influencing love and close relationships.
    • The principle of earning love and respect through genuine actions.

Influencing Skeptical Prospects:

  • The power of being a good listener.
    • Providing undivided attention, taking notes, and asking non-evaluative questions.
  • The reciprocal nature of open and honest communication.

Handling Difficult People:

  • Techniques for connecting with adversaries.
    • The Ben Franklin effect: asking for a favor to build rapport.
  • Dealing with fear and rejection in persuasive efforts.
    • Embracing ethical influence and being open to different perspectives.

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