WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #281

The Lego Principle Can Make You Richer: Marketing Automation Done Right | Brad Martineau

 

In this episode, you’ll discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales.

Here’s what you’ll learn from Brad in this episode:

  • How to convert more leads into sales using marketing automation
  • How to reduce frustration around marketing automation
  • The biggest problem with automation is not the software, it’s the process (and what you can do to maximize the process starting today)
  • Why how you implement automation is your greatest asset (not the software)
  • Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective)
  • How to bridge that gap from idea to implementation with your automation
  • What LEGO figured out for small business (and how it applies to you converting leads into clients)
  • The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags)
  • The BIG Problem with the framework of Marketing Automation (and how it’s keeping you stuck)
  • Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective)
  • How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas
  • And more…

  • Who is Brad Martineau? [01:04]
  • How SixthDivision helps reduce complexity in automation [01:29]
  • The 3 Things Brad is most well known for [01:45]
    • Being an awesome dad [01:38]
    • Being a genius at making the complicated easy 01:48]
    • Always wearing a hat [01:50]
  • How the Lego Principle can make you even richer [01:55]
  • The biggest problems with marketing automation [02:40]
  • Why the process matters- not the software [02:58]
  • How you implement automation is your most important asset [03:35]
  • Money is the key to freedom and autonomy [03:55]
  • Bridging the gap between ideas and implementation [05:00]
  • How you can use the Lego Principle in your business [05:45]
    • The similarities between building Legos and small business [06:00]
    • The big picture in chunks [06:45]
  • How the Lego principle works for you in marketing automation [07:05]
  • The myths about Marketing Automation: It’s NOT just auto-responders [08:10]
  • Creating your client journey playbook [09:30]
  • How using a playbook and blueprint helps you get more done [11:32]
    • Your implementer(s) can get it right with a blueprint [12:00]
  • If you want to not be a marketing automation wizard, get to know your Legos [12:31]

TELL US WHAT YOU THINK, LEAVE A COMMENT BELOW

LIKED THAT?
YOU DEFINITELY WANT TO CHECK THESE OUT: