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Episode #270
The Genius Network Scorecard | Dean Jackson and Joe Polish on I Love Marketing | Episode 270
In this episode Joe Polish and Dean Jackson talk about Dan Sullivan’s Genius Network Scorecard. Specifically, they discuss the scorecard’s eight characteristics necessary for success. Listen to this episode to learn how you can rate yourself on the scorecard, and identify exactly where you need to improve to create even better results.
Here’s a glance at what you’ll learn from Joe and Dean in this episode:
- How to identify the mindsets and characteristics of your ideal customers
- Joe shares 8 mindsets of the best Genius Network members
- Why the Scorecard is the key to measuring and growing your ambition
- A valuable focusing habit to develop if you want to feel more confident
- Joe reveals the quickest path to making sales and increasing your revenue
- How to expand your vision and become a better human being and entrepreneur
- One of the simplest secrets to transforming bad experiences into good ones
*********************************
- Introduction [00:50]
- Subscribe to ilovemarketing.com [03:00]
- Scorecards let people “know where they stand” — Dean Jackson [03:20]
- The value of seeing where you need to improve [03:45]
- The 8 Mindsets on the scorecards (scored 1 through 12) [04:30]
- Dan Sullivan [04:50]
- The Mindsets are 8 characteristics [05:25]
- The best marketing education you can get: I Love Marketing – Episode 1 [06:40]
- What happens with successful people [08:00]
- The right way to seek happiness within yourself and in your job [09:40]
- Rating yourself by degrees on the eight characteristics [11:00]
- 1 to 3 rating [12:20]
- 4 to 6 rating [12:40]
- 7 to 9 rating [12:50]
- 10 to 12 rating [13:03]
- The goal is to be a 12 [13:25]
- You want to keep looking ahead and accomplishing new things [14:15]
- The value of long-term goals for your life [15:00]
- Factors in your life that make you want to achieve things every day [15:30]
- Self-scoring your mindset [16:00]
- Being ambitious – Mindset 1 [17:30]
- A positive focus [18:00]
- How Joe and his team discuss new ideas [19:30]
- Joe’s one-on-one coach [20:30]
- Making a note of anything positive from your day [21:15]
- Dropping anything negative that you don’t need [22:25]
- How yoga can help you respond to difficult situations [23:00]
- Driven doer – Mindset 2 [24:55]
- Preparation and awareness [26:00]
- Too much opportunity can become “opportunity poisoning” — Joe Polish [27:00]
- Clearing your day to find new opportunities and new directions [29:15]
- Being pointed in the right direction [30:20]
- Joe’s busy schedule [31:00]
- Putting in the work to have success [32:50]
- “How to Become Friends with Richard Branson,” on Forbes
- Giver and generous – Mindset 3 [34:40]
- What is means to be a giver [35:15]
- Give and Take, by Adam Grant [36:00]
- Podcasts as a way to give to customers [36:40]
- Givers gain friends and respect [37:40]
- The difference between column 3 and column 4 on the scorecards [38:00]
- Fun Achievers – Mindset 4 [39:00]
- The power of Authentic laughter [39:45]
- Infusing your business with fun and humor [40:30]
- Surrounding yourself with fun people [42:00]
- Making yourself have fun [42:35]
- Anatomy of an Illness [43:35]
- Respect Marketing – Mindset 5 [44:00]
- Richard Rossi: “Love each other, respect each other, and get along.” [44:50]
- What is real marketing? [46:30]
- Successful marketing for carpet cleaners and real estate agents [47:50]
- The people vs. the product [49:00]
- How to improve marketing [50:30]
- Coachable – Mindset 6 [52:20]
- How you should take advice [53:20]
- Patience is required in marketing [55:00]
- Lead by Example – Mindset 7 [56:15]
- Would you sell your products to the people you love? [57:00]
- Leaders are innovative [57:58]
- An investment in Joe’s life [58:40]
- The issue of entitlement and wanting everything for free [59:15]
- A level of pain is necessary [01:01:05]
- Generating leadership skills [01:01:40]
- Finding where you excel [01:02:20]
- Changing your view of the world [01:03:30]
- Seeker – Mindset 8 [01:04:00]
- Focusing on improving yourself [01:04:45]
- Print out the scorecard and rate yourself [01:05:40]
- Join Genius Network [01:06:35]
- The context of your development [01:07:15]
- Total up your ratings and see where you’re at [01:09:30]
- Awareness leads to action [01:10:05]
- Get on the waiting list at geniusnetworkevents.com [01:10:40]
- Leave your comments and subscribe [01:13:30]
About Joe Polish:
Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father’s locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous “I’m trying to win a trip to Disneyland” Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe.
About Dean Jackson:
Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I’ve never looked back. I’ve carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
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