Ryan Ellefsen on Payment Processing for Direct Response Marketers – #167

• MERCHANT SERVICES 101: How to avoid the dangers of payment processors (and make evil easier)
• Ryan shares THE MOST IMPORTANT statement to have access to (and the money-saving reason why) … THE MOST IMPORTANT request to make when you set up a merchant account… THE MOST IMPORTANT type of contract you must have with your merchant if you want to avoid getting screwed… THE MOST IMPORTANT reason why you shouldn’t use AVS (even though your bank will recommend it)… THE MOST IMPORTANT way to avoid refunds and chargebacks in less than 22 characters… THE MOST IMPORTANT way to choose the right processor… THE MOST IMPORTANT dangers to avoid with bitcoin and new currencies… THE MOST IMPORTANT reason why these merchant services are fine for start-ups (but dangerous and costly if you’re NOT)… THE MOST IMPORTANT way to legally stop chargebacks before they happen (and save thousands of dollars)… THE MOST IMPORTANT compliance fee no one is looking at (and costing you money)… THE MOST IMPORTANT action you can take to avoid having your money frozen by a merchant processor… THE MOST IMPORTANT bait-and-switch scam to avoid (and why many people are paying a higher rate than they signed up for)
• 2 ways merchant processors use price to rip you off: 1. _ _ _ _ _ _ _ _ rate 2. _ _ _ _ – _ _ _ _  rate (Here’s what merchant processors can legally tell you to lure you in with sexy rates – and then jack up your rate. Ryan shares what you SHOULD be paying and the only real way to avoid these traps…)
• Accept debit cards? Make THIS simple change with your merchant processor and save money immediately
• How to save 1% on your merchant processing and make an extra 10-15% of top-line revenue

Episode Resources:

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