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WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #284

Lessons Learned from a Half Billion Dollars of Product Launches | Jeff Walker

In this Episode, you’ll discover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker.  Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc – a company that helps entrepreneurs and small business owners create successful product launches.

Here’s a glance at what you’ll learn from Jeff in this episode:

  • How Jeff went from making $1,650 in his first Launch…to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe… to doing a Launch where he made $1.1M in the 1 HOUR
  • How you can build anticipation to buy your product in the same way Apple does with their products (and you don’t need Apple’s marketing budget to pull it off)
  • The secret to making sales like a natural born “closer” without using high pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money even if you hate selling)
  • 3 important elements Jeff uses to pull off million dollar mega-launches and that YOU can use to produce your own successful launches
  • Jeff pulls back the curtain and shows you the exact process he used get his best-selling book “Launch” #1 on the New York Times (This 3-step process was developed by Jeff and expanded by Brendon Burchard. It gives influential partners with big lists a reason to mail for you, and it’s the way Jeff sold 41,000 books in just a couple weeks)

  • Who is Jeff Walker? [01:11]
  • Jeff’s intro to the lessons on half a billion dollars in launches [02:22]
  • How can we make millions in product launches? [03:22]
  • The Book “Launch” [06:37]
  • 3 Things to do to succeed in launches [07:30]
  • Launch is unique and different [08:57]
  • Your marketing HAS to tell a STORY [10:56]
  • Nothing catches people’s attention like a story does [10:58]
  • Stories WIN [11:03]

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