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Episode #191

John Ratliff On How You Can Create A Highly Productive Company Culture

John Ratliff delivers a presentation at a Genius Network Event on cultivating great company culture


  • The primary reason entrepreneurs create a bad culture and how you can fix it
  • How to create great company culture where your team will want to make your company better every day
  • The one question every manager should ask to create a productive company culture

Three Universal Truths of Business*:
1. Today’s employees do not have the work ethic employees had 20/30/50 years ago.
2. Left to their own devices, employees will find a way to take advantage of you.
3. There are no good people left on the world.
*These are only true if you have absolutely no respect for other people and don’t care about their feelings. A true good leader of a good company will never realize these “universal truths”
What all businesses should have:
1. Core Values
2. Check in with your employees
3. Have “town hall meetings” with everyone
At the beginning of every day, ask:
“What can we do today to make their experience better than yesterday?”
Respect and honor your employees.

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