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Episode #291

Finding and Creating Breakthroughs | Dean Jackson

Today, you will discover how you can find and create systematic breakthroughs with Strategic Coach Member, and co-creator of I Love Marketing, Dean Jackson. Dean Jackson is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and freedom and fun. 

Here’s a glance at what you’ll learn from Dean in this episode:

  • The systematic approach to creating breakthroughs in your business
  • Improving your offer to scale your business
  • The 9-word email strategy to re-engage leads
  • Re-engaging strategies to convert existing leads
  • The top 3 strategies to create breakthroughs
  • Targeting breakthroughs to scale your business 
  • The 3 punch knockout system to re-engage your list

  • Who is Dean Jackson? [00:33]
  • A systematic approach to breakthroughs. [00:01:15]
  • A system is something you can do again and again and again. It’s repeatable… [00:01:25]
  • Breakthroughs are different than incremental improvement. What I’m talking about is looking for things that are multipliers not incremental improvements. [00:01:32]
  • What would I do if I only got paid if my client gets the result? [00:03:05]
  • The number one way that you can create a breakthrough in your business is to make a better offer. [00:03:50]
  • Profit Activator number three is about educating and motivating people to do business with you when they’re ready. [00:04:24]
  • What we’re looking at is how can we convert more of the leads that we already have. [00:04:33]
  • I’ve seen the most amazing breakthroughs with the amazing nine-word e-mail that revives dead leads. [00:05:00]
  • Roughly 50 percent of the people who inquire about something today will buy it within 18 months. [00:07:13]
  • The key strategy to find the breakthroughs. [00:11:02]

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