- Learn why it is important to know what your customers value
- The ingenuity of collaborative filtering
- How to strengthen relationships, both professional and personal
“You have to have a certain level of hubris and humility [to succeed].” ~Jim Collins
“Amateurs wait for inspiration; professionals do it with a headache.” ~Unknown (Joe heard it somewhere)
Larry Page’s 5 Questions to ask Oneself for Marketing:
- Has your customer been failed by your kind of service (even if it was from someone else) in the past?
- Why do people (your customers) perceive value in your competition? In other words, why would they go buy your competitors’ products?
- Why would a customer switch to your services? You should be able to answer this in less than twenty-five words (if you can’t you need to refine your mission)
- What are your assumptions of your competitors? Are the assumptions correct?
- What makes your customer (not company) profitable?