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Episode #83

Tony Robbins: Marketing and Innovation

Episode 83: Joe and Dean interview Tony Robbins

About Tony Robbins:

Tony Robbins is an American motivational speaker, personal finance instructor, and self-help author. He became well known from his infomercials and self-help books: Unlimited Power, Unleash the Power Within and Awaken the Giant Within.


  • Why Tony Robbins loves marketing
  • Marketing differences between today and fifteen years ago
  • Discover who is the real target of your marketing
  • A brief biography of Anthony Robbins
  • Why you need to market your ideas (otherwise they’ll die with you)
  • The importance of raving fans to a business
  • How Tony thinks about innovation, marketing, and VALUE
  • Two crucial aspects to a business (innovation and marketing)
  • Why your product needs to be valuable to people’s lives (or else your marketing will fall flat)
  • How Tony thinks about BREAKTHROUGHS
  • How to turn your business around
  • Figure out the “what” and “why” of a project, before the “how”
  • The benefits of backwards psychology

Transcripts PDF

Quotes: “A compelling offer is ten times more powerful than a convincing argument.” ~Dean Jackson “You cannot control other people’s behaviors; all you can do is change your own.” ~Tony Robbins

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