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Episode #83
Tony Robbins: Marketing and Innovation
Episode 83: Joe and Dean interview Tony Robbins
About Tony Robbins:
Tony Robbins is an American motivational speaker, personal finance instructor, and self-help author. He became well known from his infomercials and self-help books: Unlimited Power, Unleash the Power Within and Awaken the Giant Within.
- Why Tony Robbins loves marketing
- Marketing differences between today and fifteen years ago
- Discover who is the real target of your marketing
- A brief biography of Anthony Robbins
- Why you need to market your ideas (otherwise they’ll die with you)
- The importance of raving fans to a business
- How Tony thinks about innovation, marketing, and VALUE
- Two crucial aspects to a business (innovation and marketing)
- Why your product needs to be valuable to people’s lives (or else your marketing will fall flat)
- How Tony thinks about BREAKTHROUGHS
- How to turn your business around
- Figure out the “what” and “why” of a project, before the “how”
- The benefits of backwards psychology
Quotes: “A compelling offer is ten times more powerful than a convincing argument.” ~Dean Jackson “You cannot control other people’s behaviors; all you can do is change your own.” ~Tony Robbins
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To go deeper on the insights from I Love Marketing, access your FREE COPY of the BREAKTHROUGH REPORT, 8 Profit Activators to help you create more leads, convert more sales, and stimulate more referrals. CLICK HERE TO GET THE REPORT
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