Episode 102:The one about even more Branding

Audio

Episode 102:
The one about even more Branding

Why understanding what ‘Brand’ is doesn’t matter (Here’s what DOES matter: R _ _ _ _ _ _ )
Joe discusses why ‘awareness’ isn’t enough and points out a controversial documentary you should watch
Dean tells you “The Most Valuable Thing(s) You Can Do” to strategically get your message to the right people
Dean explains how to make an automated offer that is easy, lucrative and fun
Joe and Dean share the most important elements of Direct Response that help you make more money

MP3

February 12, 2013 5 Comments Short URL

http://www.facebook.com/profile.php?id=1512229870 Chukwuma ‘Chuk’ Ugwuegbula

Another classic. Definitely going to make this topic the focal point of an upcoming meetup group… and it’ll be the meetup group I invite all my close personal friends, and friends in the big ad agency biz to. Can feel the heated debates already… but that’s a good thing because we can all learn from each other. It almost goes without saying, but thanks again guys – this content is gold!
http://www.facebook.com/comanpaul Paul Coman

Joe, building a brand is NOT about getting your name out there, that is called building awareness. Building a brand has other functions which affect sales indirectly, just like hiring good people does.
Matt H

Joe, I just wanted to say Thanks for sharing your experiences with Narcotics Anonymous on the podcasts. I always thought those meetings were a waste of time, and only for people who were addicted (because of course, I wasn’t lol).

After almost a year of wanting to get clean but never doing anything about it, I’m going to my first meeting tomorrow.

Thank you for the inspiration.
Matt
karatoon

An insightful look at the issues surrounding branding, and a great overview of Direct-response marketing. But… No mention of Dan Sullivan!?!?! Although Joe did mention Dan Kennedy quite a few times… Fantastic stuff, please keep it coming.
http://www.EugeneLoj.com/ Eugene Loj

Joe & Dean, thanks for the branding episodes. Here’s a way to look at it … “Branding = When your top SEO keyword is your company, slogan, or product name & that keyword actually GENERATES your company revenue.” Then, you have a quantifiable brand!