I loved this one I am really big into the psychology of marketing.

My definition of marketing is = marketing is not letting people know what you do ( as many small businesses do) marketing is understanding human emotion and what motivates a person to buy.

Respectfully,
Chris Brown

Such great stuff! A huge fan already and cant wait to meet John at I Love Marketing Event! Wooohooo!

ILM Event isn’t sold out yet?

[...] I just listened to this excellent episode of the I love marketing podcast with John Carlton. [...]

John is amazing! I’ve been (legally) swiping his stuff for years! LOL

As a copywriter, the tips from the interview (to me) were very subtle. I like a lot of “do this!” type intel so I end up with a laundry list of action items, but what stood out the most for me from this interview is the way John naturally TALKS like his copy! His statement about adding more punch to action verbs is an easy way for people to instantly energize their sales copy. The best example in the whole interview wasn’t even meant to be an example…

John stated something about giving people permission, if they didn’t find the book they were reading to be valuable, they could “bounce it off of two walls and into the trash can”. Hmmmm…sounds like an energized refund policy risk removal to me!

“If my Social Marketing On Steroids Blueprint doesn’t make you the most talked about guru in your niche in just the next 28 days, not only do I want you to contact me for a full refund, I want you to use every ounce of strength you can muster to bounce this 282 page guide off of two walls and straight into the trash can!”

Ha! I love marketing!

Keep up the great work Joe & Dean!

(P.S. – Would love for the 1 hour interviews to jet past the 40 minutes of “how you got started” and get to the juicy nuggets of “do this” a lot quicker and more direct. I’m just sayin’.

See you in AZ!

Excellent interview and of corse John’s story is quite inspiring. Love the story about that copywriter who told him it was way too hard, who in some ways inspired him to become a copy writer.

Great information aall around. Keep up the good work guys.

Hey Joe and Dean, thank you for the interview with the Zen King Of Copy writing, Carlton. With the golden nuggets John was giving out
in the interview, I came up with 2 ads for the Distortion Pedals I sell to musicians. I based the ads on what John said about most people being pissed off about something.

Go back and listen to the interview guys. I know I am.

Mark

[...] subscribing to the podcast of a carpet cleaner and an estate agent, Joe Polish and Dean Jackson of I Love Marketing, their’s is a captivating show; two small business owners turned full-time marketers [...]