Hi guys, this has really been an eye-opener for me… It is so rare to hear somebody talking about the communication and true serving as part of the marketing mix.. Thanks for sharing a great interview.

Wow, uhh…I thought yellow page ads, direct marketing, e-mail, SEO, were still working today. I understand about looking forward but the net as the only tool sounds foolish. Time to retool, just when I was making headway using all of the above.

Yeah, GV trashed everything (mail, yellow pages, DR in general, email marketing, list building, etc) taught the past 9 episodes by DJ and JP.

DJ and JP were like deer in headlights when GV started up with social, it was even worse when he talked about Panda and Farmer updates from the almighty Google. Instead of just admitting that they are not sophisticated internet marketers beyond what their “internet” consultants sell them, they just smiled and nodded and hoped that GV would stop asking them about the effects of SEO on recent events.

GV dumped on DR and traditional advertising. I’d like to ask him how Pepsi is doing with their “new media”. LOL. I think each media is here to stay and each must be held accountable.

I remember Gary Halbert saying something like, “I don’t care about my SEO rankings.” He knew DR will work even without the magic of the internet.

People need to realize that there is no magic media. They each can work on their own, but to see massive results your need to create a synergy between two or three (or all) media channels.

As side note, I recall GV once saying that he would have been Zuckerberg rich had he invested in Twitter. Now he says that he invested because he saw the future. If I come across it up I’ll reference it here later. If my recollection is accurate then GV just busted himself out—maybe he invested a fraction of what he could have… but then that brings up the question why he is acting as if he saw it all along. Again, I’l try to confirm my first sentence of this paragraph if/when I come across that statement. I think I have I somewhere in my podcasts.

I recd this link to this podcast from Frank Kern. Thank you Frank! The information that Gary Vaynerchuk covered today was not only interesting but exciting. I have said for many years that the internet is turning it sails and finally ‘maturing’. I pretty much agree with every thing Gary discused about getting on board with social media now so you won’t have to play catch up later, or worse, get blown out of the water.

I feel that we are taking how we use to market, hand shake, 2 hour lunches, one on one appointments (and actually driving to meet people) into the high tech industry of the internet, and I for one, love it!

I didn’t want to get on Twitter but finally made the jump last year, and am very glad that I did. I didn’t want to get on LinkedIn and now I have met so many people, good connections and even clients.

I am glad to hear what Gary shared and those that get on board now, get it. And those are the people I want to meet!

I learned a lot from this audio. I am coming away from this with a different perspective. I will be trying to look more at where the hockey puck is going instead of where it is.

Hi Mr. Apples,

I didn’t see GV’s materials as contradicting JP’s and DJ’s. I think GV’s approach is the ultimate education based marketing (in his case daily education about wine). I also see the Consumer Guides as ways of serving potential customers – once again I don’t see a problem.

In general I see both approaches encouraging us to think, “what real value can we give our customers (or potential customers)”. If we can provide value, especially in terms of education, then we’re positioning ourselves as experts and our customers will pay for our expertise (and products).

I disagree about the message conveyed by GV.

GV was very clear about the enormity of social and the future effectiveness of current media, including “new media”.

All 3 of these guys have made a big contribution to the Bricks & Mortar IM space.

In real estate where a “buyer” is usually seen as someone likely to buy within the next few weeks Dean has shown the value of niche relationship marketing over 18 months and more. Most of us in B&M can learn from this. Particularly on the “big ticket” stuff and where there is high lifetime value to the relationship.

How many B&M businesses will tell you that all that matters to their customers is price? Joe took an industry that had largely been a commodity industry with low barriers to entry, endless price cutting and some shonky business practices and take it into a space with more value creation, quality, pricing power and a lifetime relationship with the customer. Again there are some big lessons for most of us in B&M here.

And Gary took an industry where most family businesses were content to sit in the corner sucking their thumb complaining that there was no way they could compete with the bulk buying – big discounting liquor chains. He found and exploited the weakness of the big corporates by building authority, a tribe and communicating naturally and personally. Its hard for the corporates to compete with the personal, edgy Wine Library TV. In the process he’s shown B&M how they can blow away their geographical boundaries and directly reach customers through their own video channel.

Thanks to the 3 of you so much.

I loved this episode. I think Joe and Dean do an excellent job of asking questions that bring out peoples’ passion, opinions and incredible wisdom. Joe and Dean are not looking to get people on the show that praise them or agree with them, but who offer value to the listeners…Gary def did that. Thanks you three

I really liked this podcast. Gary Vaynerchuk was a great person to have interviewed. I don’t think anything that GV said really contradicted Dean and Joe’s advice, even though some people thought that. This podcast really shows that there are many different ways to marketing. GV is right though, we have to start using social networking and the internet as a tool for marketing, because that’s where the word gets out.

Even though a lot of what he said does exactly cross over with what Dean and Joe have been talking about, it is always good to hear different perspectives of marketers, and how they become successful. We, as “ordinary” people, need to take these advice, from the experts, and apply it to our businesses.

Here’s the message I took away from Gary V’s time with Joe and Dean:
Focus on relationships. Marketing is about building that relationship with the customer.
Gary V uses social media as a tool to do this. It helps him automate the building of relationships.
Use whatever vehicle you’d like (or multiple vehicles if you really want to win) but you are going to need to focus on relationships as well as making a compelling offer and differentiating your business.
To me, that was the real takeaway.
I used to teach:
Message x Market x Media = Money
But the formula for business success in the new economy is really:
Message x Market x Media x Relationship = Money

Great Job, Joe and Dean! Thanks for making this info available.

Part of getting attention and being able to “move” people is through being decisive, and often opinionated in your own way. I think when GV is poo-poo’ing the things you mention, it’s in the way MOST do it. Direct response is in its nature attracting an audience and action, and engaging, which is at the core of GV’s style. You could almost say GN is creating direct response socializing. And he adds a whole new layer of opportunities for any brick and mortar business.

I loved this interview… and the ultimate is blending all of the strategies we’ve learned here, and in this interview, for our businesses. I’ve very excited about it. =)

Lisa

Hey Dean, Joe:
First thanks for taking the time to put this together! You’re inspiring me to get off my ass and educate my audience. I thought about what you were saying in this episode about marketing vs. sales (yeah, I’m behind but plan to listen to ALL up to present). Great question! We all have an idea about what marketing means, but how do most people differentiate marketing from sales?

Gary made a great point about marketing being a long-term proposition, as opposed to sales which are more short-term and focused on closing the deal. In fact, it’s interesting that selling is often called “closing”. So maybe marketing should be called “opening the deal”- letting people know about what you have to offer, informing them about it so they can make an informed decision. It’s opening up a long-term relationship that will grow and evolve instead of the “love ‘em and leave ‘em” mentality associated with sales. Maybe that’s why so many customers (and many business owners) seem to view “sales” negatively…