The one with Gary Vaynerchuk

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  • March 21, 2011
  • apples

    I was disappointed to hear that GV would run this next ep because I already know all of his material. But he was great.

    Funny thing is that he pretty much GV slapped 80-99% of everything JP and DJ are teaching. Basically, he said DR (push marketing) will die very soon but you guys did not at least play devils advocate.

    The only thing you guys agreed upon is being ethical because your bad deeds will catch up to you because people online talk.

    Please correct me if I’m wrong. Because I’m freaking confused.

  • Kate Austin

    Hi guys, this has really been an eye-opener for me… It is so rare to hear somebody talking about the communication and true serving as part of the marketing mix.. Thanks for sharing a great interview.

  • Wow that was not expected? Gary V is scary but then most people out ahead of the steam roller need to be. His message contrary to “apples” comment is very much in harmony with what Dean and Joe demonstrate. You have come to a place and chosen to go to this format of communication “I Love Marketing”. My perception is that you are here to enable marketers to think broadly and yes dangerously. You have been freely exposing the soft vulnerable bits of your business to us all. You have shown where you came from, where you are today and if we pay attention where you are planning to go in the future! Thanks for doing it. Gary V is a tough interview to do he is not for the feint of heart interviewer or listener. I believe he is right in 3 5 8 years from now some of us will wake up and wonder how we missed the train and it will be to late, the station that we are standing in may even be closed. Well done Dean & Joe, well done.

  • Richard

    Wow, uhh…I thought yellow page ads, direct marketing, e-mail, SEO, were still working today. I understand about looking forward but the net as the only tool sounds foolish. Time to retool, just when I was making headway using all of the above.

  • apples

    “is very much in harmony with what Dean and Joe demonstrate. You have come to a place and chosen to go to this format of communication “I Love Marketing”. My perception is that you are here to enable marketers to think broadly and yes dangerously.”

    How exactly? I stated examples but your comment is as vague as it gets.

  • apples

    Yeah, GV trashed everything (mail, yellow pages, DR in general, email marketing, list building, etc) taught the past 9 episodes by DJ and JP.

    DJ and JP were like deer in headlights when GV started up with social, it was even worse when he talked about Panda and Farmer updates from the almighty Google. Instead of just admitting that they are not sophisticated internet marketers beyond what their “internet” consultants sell them, they just smiled and nodded and hoped that GV would stop asking them about the effects of SEO on recent events.

    GV dumped on DR and traditional advertising. I’d like to ask him how Pepsi is doing with their “new media”. LOL. I think each media is here to stay and each must be held accountable.

    I remember Gary Halbert saying something like, “I don’t care about my SEO rankings.” He knew DR will work even without the magic of the internet.

    People need to realize that there is no magic media. They each can work on their own, but to see massive results your need to create a synergy between two or three (or all) media channels.

    As side note, I recall GV once saying that he would have been Zuckerberg rich had he invested in Twitter. Now he says that he invested because he saw the future. If I come across it up I’ll reference it here later. If my recollection is accurate then GV just busted himself out—maybe he invested a fraction of what he could have… but then that brings up the question why he is acting as if he saw it all along. Again, I’l try to confirm my first sentence of this paragraph if/when I come across that statement. I think I have I somewhere in my podcasts.

  • apples

    Another thing, what GV is talking about is exactly the opposite of an oil well. This entire interview was about hopping on the hamster wheel.

  • I recd this link to this podcast from Frank Kern. Thank you Frank! The information that Gary Vaynerchuk covered today was not only interesting but exciting. I have said for many years that the internet is turning it sails and finally ‘maturing’. I pretty much agree with every thing Gary discused about getting on board with social media now so you won’t have to play catch up later, or worse, get blown out of the water.

    I feel that we are taking how we use to market, hand shake, 2 hour lunches, one on one appointments (and actually driving to meet people) into the high tech industry of the internet, and I for one, love it!

    I didn’t want to get on Twitter but finally made the jump last year, and am very glad that I did. I didn’t want to get on LinkedIn and now I have met so many people, good connections and even clients.

    I am glad to hear what Gary shared and those that get on board now, get it. And those are the people I want to meet!

  • apples

    Oh, and before the fan boys jump all over me, what JP and DJ teach makes money. I’ve made 25x to 1 on my DR the past month using their techniques. I’m not even proficient at it -yet.

    Social media does not convert, does not make money and is a hamster wheel -at least right now. Even in 3-5years, I doubt it will be the anything like the force that GV makes it out to be. But there is lucrative money in making businesses with money believe so. Best believe facebook will be knocked over by someone else. It is the nature of the internet. I can’t see the demise of DR in our lifetime because it is crafted to be successful based on human psychology, that has been the same for thousands of years.

    GV is a smart guy and made an incredible success out of his biz. He got in at the right time and did many correct things. But he is not the messiah of online. I laughed when he said he can build a groupon -Sure. Yet he is working 14 hour days, no vacations, and heading towards an early grave at this rate. He claims he can build a company (like groupon) that Google wanted to pay $6 Billion (yes, with a B) for but he rather sell books, make a vlog, build a media company and work all day. I get passion but something doesn’t add up. You want to buy the Jets? Then build a groupon, easy huh? That being said, I’d let GV run my social media efforts any time.

  • Jordy

    I learned a lot from this audio. I am coming away from this with a different perspective. I will be trying to look more at where the hockey puck is going instead of where it is.

  • oandemom

    I thought this was a great podcast, great information, but I also think this just doesn’t apply to every business. I have tried social media and continue to work on it, making it about the customer not about what we’re selling, etc etc, but really how many people want to hear from their auto repair shop daily on their Facebook page?? I don’t mind hearing from Chickfila daily because I have to eat daily and its on my mind daily but I think you have to find what works and try new things but one box isn’t going to work for all business types. Our business is in a low income area as well and we have to consider that in our marketing efforts. But overall, I’m anxious to see how much of GV’s thoughts come to fruition. Would I have a fridge that ordered food for me? No. I’m not a gadget person and I’m not that lazy. 🙂

  • Hi Mr. Apples,

    I didn’t see GV’s materials as contradicting JP’s and DJ’s. I think GV’s approach is the ultimate education based marketing (in his case daily education about wine). I also see the Consumer Guides as ways of serving potential customers – once again I don’t see a problem.

    In general I see both approaches encouraging us to think, “what real value can we give our customers (or potential customers)”. If we can provide value, especially in terms of education, then we’re positioning ourselves as experts and our customers will pay for our expertise (and products).

  • Nice to see so many diverse thoughts in here!

    Gary is really an interesting cat, and Joe and I have talked a lot about this particular interview. Next episode, we’re going to talk about OUR take on Gary’s approach…and we’ll talk about YOUR comments too.

    Tune in Sunday night…


  • apples

    I disagree about the message conveyed by GV.

    GV was very clear about the enormity of social and the future effectiveness of current media, including “new media”.

  • apples

    I’m looking forward to it. I hope there is an honest assessment of GV’s tactics and those held close to yourself and JP. There is obviously an overlap but the philosophy is completely different from what I interpreted. GV seemed to make it clear where he stands.

    I know it may be tough because you are the same consulting/speaking circuit with many mutual friends, so this may be interesting.

  • All 3 of these guys have made a big contribution to the Bricks & Mortar IM space.

    In real estate where a “buyer” is usually seen as someone likely to buy within the next few weeks Dean has shown the value of niche relationship marketing over 18 months and more. Most of us in B&M can learn from this. Particularly on the “big ticket” stuff and where there is high lifetime value to the relationship.

    How many B&M businesses will tell you that all that matters to their customers is price? Joe took an industry that had largely been a commodity industry with low barriers to entry, endless price cutting and some shonky business practices and take it into a space with more value creation, quality, pricing power and a lifetime relationship with the customer. Again there are some big lessons for most of us in B&M here.

    And Gary took an industry where most family businesses were content to sit in the corner sucking their thumb complaining that there was no way they could compete with the bulk buying – big discounting liquor chains. He found and exploited the weakness of the big corporates by building authority, a tribe and communicating naturally and personally. Its hard for the corporates to compete with the personal, edgy Wine Library TV. In the process he’s shown B&M how they can blow away their geographical boundaries and directly reach customers through their own video channel.

    Thanks to the 3 of you so much.

  • You guys have brilliant content. If you switch to Pretty Permalinks it will be easier for people to find.

  • I loved this episode. I think Joe and Dean do an excellent job of asking questions that bring out peoples’ passion, opinions and incredible wisdom. Joe and Dean are not looking to get people on the show that praise them or agree with them, but who offer value to the listeners…Gary def did that. Thanks you three

  • Dean and Joe…I look forward to the break down of the interview. Gary is a little to speedy for me. Raised a lot of points/ideas and yes, I realized I need to video blog. Till Sunday. 🙂

  • I really liked this podcast. Gary Vaynerchuk was a great person to have interviewed. I don’t think anything that GV said really contradicted Dean and Joe’s advice, even though some people thought that. This podcast really shows that there are many different ways to marketing. GV is right though, we have to start using social networking and the internet as a tool for marketing, because that’s where the word gets out.

    Even though a lot of what he said does exactly cross over with what Dean and Joe have been talking about, it is always good to hear different perspectives of marketers, and how they become successful. We, as “ordinary” people, need to take these advice, from the experts, and apply it to our businesses.

  • Great podcast guys. Garry was great and well worth the listen. Cant wait to hear your ideas on the topic.


  • Here’s the message I took away from Gary V’s time with Joe and Dean:
    Focus on relationships. Marketing is about building that relationship with the customer.
    Gary V uses social media as a tool to do this. It helps him automate the building of relationships.
    Use whatever vehicle you’d like (or multiple vehicles if you really want to win) but you are going to need to focus on relationships as well as making a compelling offer and differentiating your business.
    To me, that was the real takeaway.
    I used to teach:
    Message x Market x Media = Money
    But the formula for business success in the new economy is really:
    Message x Market x Media x Relationship = Money

    Great Job, Joe and Dean! Thanks for making this info available.

  • apple signfeld

    GV poo-poo’d on all media (including direct mail, the core competency for JP and DJ) except for social. He also flushed DR tactics, the crux of the ILM podcast.

    FYI- GV has a lucrative social media consulting company.

  • Lisa

    Part of getting attention and being able to “move” people is through being decisive, and often opinionated in your own way. I think when GV is poo-poo’ing the things you mention, it’s in the way MOST do it. Direct response is in its nature attracting an audience and action, and engaging, which is at the core of GV’s style. You could almost say GN is creating direct response socializing. And he adds a whole new layer of opportunities for any brick and mortar business.

    I loved this interview… and the ultimate is blending all of the strategies we’ve learned here, and in this interview, for our businesses. I’ve very excited about it. =)


  • Give people what THEY want…feed the hungry crowd…and the way you sell doesn’t matter. I hope it’s the time of the small guy who can offer personal service again..

  • Hey Dean, Joe:
    First thanks for taking the time to put this together! You’re inspiring me to get off my ass and educate my audience. I thought about what you were saying in this episode about marketing vs. sales (yeah, I’m behind but plan to listen to ALL up to present). Great question! We all have an idea about what marketing means, but how do most people differentiate marketing from sales?

    Gary made a great point about marketing being a long-term proposition, as opposed to sales which are more short-term and focused on closing the deal. In fact, it’s interesting that selling is often called “closing”. So maybe marketing should be called “opening the deal”- letting people know about what you have to offer, informing them about it so they can make an informed decision. It’s opening up a long-term relationship that will grow and evolve instead of the “love ’em and leave ’em” mentality associated with sales. Maybe that’s why so many customers (and many business owners) seem to view “sales” negatively…