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Episode #301

Celebrity Supermensch | Shep Gordon

Meet Celebrity Supermensch and Super Agent, Shep Gordon. Hear the connection between self-worth and celebrity, how Shep created and built the celebrity chef genre, the role belief plays in achieving your wildest dreams, and more.

Shep E. Gordon is the famous talent manager, Hollywood film agent, and producer featured in the recent documentary, Supermensch: The Legend of Shep Gordon. Some of his clients include Alice Cooper, Anne Murray, Blondie, Teddy Pendergrass, Luther Vandross, Ben Vereen, Groucho Marx and Raquel Welch.

Here’s a glance of what you’ll learn from Shep in this episode:

  • Behind the scenes with Shep Gordon and his fascinating life
  • Shep tells a touching story about Scooter Braun, Usher, Ariana Grande and the One Love Manchester concert
  • The connection between self-worth and celebrity
  • Picking Up On A Wave: How to become the face of a movement
  • Shep shares his perspective on the dark side of fame
  • The “guilt by association” strategy Shep utilized to help artists break through
  • How Shep created and built the celebrity chef genre
  • A heartfelt question Shep asked Michael Douglas about fame (and Michael’s interesting answer…)
  • Shep reveals the entertaining story behind Teddy Pendergrass’s success
  • How Shep determines who gets into his inner circle
  • The role belief plays in achieving your wildest dreams
  • What Shep loves most in his life today (PLUS: What Shep does to stay grateful, humble and appreciative)

  • The kind of fame that creates problems is the kind where you have thousands and thousands of people telling you how great you are. 5:10
  • Artists think that fame will cure their self worth issues, but it won’t. 6:00
  • Incredible fame often leads to self medication. 7:15
  • You become numb to your ability to help someone because you know you can’t help everyone. 10:15
  • Most humans have a natural desire to be compassionate if they can be, but fame can get in the way. 12:25
  • The impact of Shep being featured in Supermensch and tasting fame. 16:00
  • The idea of compassionate business. 18:40
  • Ariana Grande managed to turn a tragedy into a miracle. 19:35
  • Most humans would prefer win/win situations. 23:00
  • Setting out your intentions before you even get started. 24:20
  • You have to believe. 26:00
  • It’s takes energy to get someone to dislike you. 26:05
  • Art goes to a very narrow audience, cultural revolution goes to a very large audience 26:35
  • The guilt by association method. 29:15
  • You have to really refine who the crowd is and really market to them. 36:30
  • Tailoring Teddy Pendergrass’s messaging and making him into Black Elvis. 39:15
  • If you can tell about a better story you will get better enrolment. 43:45
  • There is no relationship to being good and getting paid, only people knowing about you and getting paid for it. 45:50
  • See what the waves are and try to become the face of the wave. 48:40
  • The hardest thing to do is to create the man. 52:40
  • An artist is no one without the delivery systems to get to an audience. Start building some highways to give people a chance to like you. 55:10
  • The most selfish thing you can do as an artist is to big good to everyone on the way up. 58:45
  • The happiest people focus on service. 1:01:15
  • The criteria for including people into your inner circle. 1:08:15
  • Do what you can do to help out and keep the circle moving. 1:13:15
  • Use tricks to keep yourself in line and stay grateful for what you have. 1:14:25
  • At any level you can realize how lucky you are. 1:16:45
  • “Without you there is no me.” 1:19:20

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