Category Archives: Podcast

Joe Polish and Dean Jackson Discuss A Simple 3 Part Marketing Formula

By | Podcast | No Comments

In episode 184, Dean and Joe discuss:

  • Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip’s marketing consultant on-and-off for over a 13 year period!
  • The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children’s wishes and receiving their highest award
  • One of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry)
  • Joe’s #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!)
  • Joe reveals the story behind Bill Phillips “Physique Transformation Contest” and “Body Of Work” documentary
  • How Joe came up with “The New Theory Of Evolution” which became the visual communication and famous brand logo for Bill’s company Experimental and Applied Sciences (EAS)
  • THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill’s company an additional $4.5 million!)


Comment: What is your biggest insight from this interview?

Interview With Jon Webel On The Power of Digital Direct Mail and EDDM

By | Direct Mail, Direct Response Marketing, Podcast | One Comment

In episode #183 Joe Polish, Joel Cohen and Jon Webel discuss:

  • Joe’s #1 stealth marketing method that gives you a huge advantage over your competitors
  • How to potentially double, triple, or even quadruple your business using direct mail
  • A technology you can use to increase your sales (This “extreme customization” creates tailor-made, engaging messages that fit your prospects and customer almost perfectly)
  • A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall
  • One of the most successful lead generation offers you can use that increases the number of people coming to you asking “When can I pay you to start?” instead of “How much do you charge?”
  • How to get paid higher prices, increase your repeat business, and and have more customers and clients referred to you
  • The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can’t ignore you
  • 600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%…
  • What every business owner and marketer should know about “Every Door Direct Mail” (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU…)

Comment: What is your biggest insight from this interview?

Opher Brayer On How A Sense Of Urgency Can Increase Your Performance And Success

By | Podcast | One Comment


  • The importance of having a sense of urgency and how it increases your performance and success
  • How entrepreneurs can utilize their knowledge and experience and match it to the needs of the marketplace
  • The coming changes in technology and the keys to developing your unique talents if you want to avoid being obsolete
  • Opher takes you through a process for positioning yourself and redefining what you do
  • Four steps you must practice daily if you want to develop multidisciplinary talents



Sean Stephenson On Becoming A Highly Paid Speaker – #175

By | Advanced, Beginner, Intermediate, Personal Branding, Podcast, Public Speaking, Public Speaking | 4 Comments


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