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Episode #323

The Unfair Advantage of Coaching with Ethan Wills at Joe Polish’s Genius Network

Episode Summary

Did you know that coaching, yes coaching, can transform the way you do business?  Ethan Willis describes this unfair advantage in this episode of I Love Marketing.

Ethan has been recognized as winner of the Entrepreneur of the Year award by Ernst and Young.  His work in the field of business growth has been published in TIME, Business Week, USA Today, Fox News, and others. He is a graduate of Brigham Young University and is an alumnus of the Harvard Business School.

Here’s a glance at what you’ll learn from Ethan in this episode:

  • The Coaching Unfair Advantage: How coaching can transform the way you do business
  • Ethan shares the three elements of any successful business model: 1. L_____ 2. S_____ 3. C_______
  • The B-B-C Strategy that could double, triple or even quadruple the amount of revenue you make
  • How to create consistent traffic and lead flow to your business so you never have a lack of customers
  • What Ethan does to get almost 400,000 visitors A DAY to his websites
  • The “Slide Strategy” you can use to build deeper, faster trust with prospects and more easily sell high-ticket items”

Show Notes

  • Some people have great content that doesn’t go anywhere, whereas other people put out terrible content but it’s everywhere. The difference is in the model.
  • Coaching is an unfair advantage to information marketers because of three things: leads, sales, and coaching.
  • Those three components go hand in hand to create a model/platform.
  • It’s about not being the bee, but being the flower and creating something that people will come to.
  • Launches are often too lumpy to build a business model on. You have a promotion and not a business.
  • There are many channels that have remnant traffic that they aren’t using. They are waiting for good compelling offers.
  • What would happen if you went to a joint venture partner and offered them all the revenue from your product?
  • You have to know how much a lead is worth to you by calculating your conversion rate by your average sale price. Understanding that is how you get to 1.5 million dollars in sales.
  • An upsell priced 50% higher than your initial offer will convert approximately 33% of your customers.
  • Everytime a customer opts in to an upsell, the value of that customer goes up.
  • Understanding the value of a lead allows you to buy more media and drive more traffic.
  • The higher the steps you can make them go up on your slide, the quicker the conversion to a higher ticket item.
  • The better you market, the less you have to sell.
  • If you build a relationship before passing a customer on to a sales person, your results will be much greater.
  • The slide is narrow and it’s specific. Trust is built when you are true to your message.
  • You can get as much traffic as you want in the market.
  • Billion dollar businesses are built on platforms.

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