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Episode #325

How to Incorporate Story Into Branding to Build Your Business and Make a Bigger Impact Nick Nanton at Joe Polish’s Genius Network

Episode Summary

Would you like to know how to trigger the “Trust Chemical” inside anyone’s brain and cause them to want to do more business with you?  How about the secret to getting people more deeply and emotionally connected to you and your business?

An Emmy Award-Winning Director and Producer, Nick Nanton, Esq., produces media and branded content for top thought leaders and media personalities around the world. Recognized as a leading expert on branding and storytelling, Nick has authored more than two dozen Best-Selling books (including the Wall Street Journal Bestseller StorySelling™) and produced and directed more than 40 documentaries, earning 5 Emmy wins and 14 nominations.

Here’s a glance at what you’ll learn from Nick Nanton in this episode:

  • A simple way to think about branding to build your business and make a bigger impact
  • How to tell a captivating story that causes people to spread your message
  • The BIG mistake entrepreneurs make when trying to brand themselves and their businesses (and what to do instead)
  • How media affects your brand and the best media you should use to create a more bonded relationship with your clients
  • The secret to getting people more deeply and emotionally connected to you and your business
  • How to trigger the “Trust Chemical” inside anyone’s brain and cause them to want to do more business with you”

Show Notes

  • Celebrities are real people just like everyone else.
  • Following a freedom formula is a way to make more while working less, make more by working the same, and have a bigger impact on the world.
  • Writing an ebook doesn’t have the same impact that a real book does.
  • Nick gave away a thousand books and that lead to him earning seven figures.
  • You don’t make money by selling a book, you make money by having a book.
  • Branding is simply storytelling, and ultimately you want other people telling your story for you.
  • Big brands spend billions of dollars to create repetition, the alternative to that is personal branding.
  • Tell your story so that people understand who you are and where you came from.
  • Don’t forget the negative, those are the things that make you uniquely positioned to be the only person in the world to help your prospect in the way you can.
  • Stories appeal to the analytical side of our brains as a way for us to understand the world around us.
  • Oxytocin is released when you feel good and do good things, and it is also is released by telling a story. It’s also responsible for building trust.
  • Dunbar’s Rule states that you can only have 100 relationships at one time. Telling a story and building trust gets you in the 100.
  • You can create media formats that are one too many but feel like they are one to one.
  • If you have a friend in the business, how many do you call to get a quote?
  • Media is simply a medium for telling your story.

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