How To Be Successful By Standing Out: Find Your Yellow Tux
How To Design the ULTIMATE Customer Experience and Create a Culture of RAVING FANS!
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Here’s a glance at what you’ll learn from Jesse in this episode:
- What BANANAS, BASEBALL & A MILLION bucks have to do with YOUR business
- Jesse’s 3E PHILOSOPHY to engage your Clients, show you care, and create a result
- The Importance of ENTERTAINMENT, Amusement, and JOY in Marketing (and How Easy It is To Use It)
- Creating an ATTENTION PLAN for lead generation so you STAND OUT in over-crowded marketplaces
- As the Founder of Fans First Entertainment and owner of the Savannah Bananas baseball team, Jesse understands what it takes to STAND OUT.
- Jesse and his team have been awarded Organization of the Year, Entrepreneur of the Year, and Business of the Year. Fans First Entertainment has also been featured in Inc. 5000 lists as one of the fastest-growing companies in America.
- Jesse ended up suggesting that the baseball team should no longer be a baseball team. He thought the players should do choreographed dances! There should be a dunk tank! It should be something more similar to a circus!
- What are we going to do this month to create attention?” Jesse knew he needed to attract the eyes and ears of fans before he could capture their hearts. He went with all sorts of approaches to get attention and learned from the results.
- Once they got clear on trying to be “the most fun team in baseball” and they were going to “make baseball fun,” things started working.
- Jesse doesn’t focus on baseball first; he focuses on how to make it a better environment for the team. A better environment leads to better performance.
- Jesse believes “whatever is normal, do the exact opposite.” Why? “Because normal gets normal results.”
- The biggest thing Jesse learned from his mentor, Walt Disney, was the power of “plussing.” Disney believed in always plussing the show. It’s a living breathing thing, and if you don’t plus the show, it will cost you 10x more to get someone back.
- What usually holds people back from succeeding is not seeing a direct ROI since this is about playing the long game.
- When most people come up with something brand new, they are often misunderstood—and you have to be willing to be misunderstood.
- “Customers come and go, but fans never leave.” – Jesse Cole