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Episode #359

Copywriting Super Panel – Part 2 with Richard Viguerie, John Carlton and Parris Lampropoulos from Joe Polish and Genius Network

Episode Summary

Copywriting experts share how to write successful copy that wakes people up and gets them to buy.

Today’s episode is a special copywriting super panel, and it’s the second part of a two-part series. Experts Parris Lampropoulos, Richard Viguerie, and John Carlton share how to make an airtight argument and position yourself as #1 in your category. Whether it’s nailing down your brand or dialing in your direct response copy, each pro has invaluable wisdom that every entrepreneur needs to hear. 

In this episode, four panelists will reveal the copywriting secrets they’ve learned from long and successful careers being the BEST. You’ll learn how to fuel a burning desire in yourself and your prospects, how to earn unwavering trust, and why you should always study marketing. If you’d like to join world-renowned entrepreneurs at next year’s Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Parris, Richard, and John in this episode: 

  • The THREE reasons why people won’t buy from you.
  • How to get your prospects to believe ANY claim you make.
  • Why Richard thinks the LEFT markets better than the RIGHT. 
  • The FOUR things you need to NAIL DOWN to succeed in marketing. 
  • The promise John made to himself that changed EVERYTHING. 
  • Why 90% of the advertising world HATES John. 
  • How to STUN your audience and JOLT them out of their fog.

Show Notes

  • Parris explains why people don’t buy: they don’t want what you’re selling, they don’t have money, or they don’t believe you.
  • You can get prospects to believe anything with story, explanation, studies, and facts – this makes an airtight argument. 
  • People buy emotionally and justify rationally. 
  • Richard shares how he got into marketing and why he never liked to ask for money.
  • Position yourself as #1 – even if that means creating a new category.
  • Richard still studies marketing a few hours a week. 
  • The four keys to marketing: Positioning, differentiation, benefit, and brand. 
  • Positioning is finding a “hole” in the marketplace that you can fill – privately.
  • Differentiation is what you do publicly.
  • The brand is important for success. 
  • John found pleasure in business by putting it first – he learned to have a burning desire.
  • John explains “balls to the wall” copywriting. 
  • There’s magic in good copy – it’s about salesmanship, not necessarily proper writing.

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