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Episode 044: The one with Jon Benson (video sales letters)

  • Dean and Joe grill Jon Benson on the success of video sales letters
  • How Jon took his conversion rate from 1% to 6% on his sales page
  • The most important elements of video sales letters
  • PLUS: Jon shares his favorite psychological triggers
  • 3X Marketing Formula 

Download MP3 | Transcript


  • […] Source: I Love Marketing […]

  • Wow guys, you never fail to deliver. Again, thanks!

    Morten Hake

    November 14, 2011

  • This is easily one of the most valuable episodes to date. Though ILM is very consistent in delivering great content, what Jon presented today is presently being sold at premium prices by other marketers.

    This one’s definitely a keeper.

    Great call.

    John Breese

    November 14, 2011

  • As always really well done.
    However the link to Jon’s site “” not so successful? Do we have another URL?

    Phil Brown

    November 14, 2011

  • hey everyone here is the video Joe Polished used.

    FYI – I have been using video sales letter for about a year they produce GREAT RESULTS.

    Chris Brown

    November 14, 2011

  • Long time listener first time commentor (may not be a word). First Love the show! b. Dean sometimes you are a little hard to hear 3. I couldn’t locate the Joe’s original carpet awareness guide can you post a link? 4. The other day at the bank making a deposit listening to the show smiling and laughing the teller asked “what are you listening too?” I replied ” I love Marketing podcast!” and that was the end of that conversation! Thanks again!


    November 14, 2011

  • I found a couple extra nuggets of gold in this episode with Jon!!! Why get excited about “nuggets”…because I had just listened last night to Jon’s as directed to do so by “Video Boss” Andy Jenkins (I ♥ Marketing Episode 20)…the nuggets were added to a pretty nice stash of gold I took from that presentation…Take your own nuggets over there and see what I mean!

    Chad Leton

    November 14, 2011

  • You should not forget Armand Morin …get that guy on here. He is the bomb!

    Jimmy T

    November 14, 2011

  • Another great podcast. Jon Benson’s videos are awesome – I am actually just finishing up a 45 min ugly video sales letter for getting YouTube traffic using this style. I’ve watched his Mike Geary Truth About Abs video many times trying to implement this technique. A link to Jon’s course would be great.


    November 16, 2011

  • Brilliant! Very valuable information here for copywriters and video-makers. We’re discussing it on the Warrior Forum here –

    The Copy Nazi

    November 17, 2011

  • I fell on this website from a recommendation from the warrior forum. I’ve seen video sales letters take clickbank by storm recently. It’s good to know someone knowledgable about the topic with tested and proven techniques to execute the videos sales letter technique. I’m looking to implement this technique in a couple of upcoming niche products in the works.

    Ty Wagner

    November 18, 2011

  • Hi guys,

    this is converting like crazy and a very good example of a sales letter

    NEWSMAX is the go to source for what works in hard core online DR… besides ILM ;-)


    November 25, 2011

  • This episode was amazing! Can’t wait to check out all the links in the comments.

    I know nothing about traffic and how to get eyeballs on the VSL. Can anyone help me with this area? I definitely need some education and direction. Feel free to email me directly.

    Nate Guggia

    December 2, 2011

  • […] recently heard an interview with Jon Benson, the creator of the “Ugly Video Sales letter.” You know the ones with nothing […]

  • […] recently heard an interview with Jon Benson, the creator of the “Ugly Video Sales letter.” You know the ones with nothing […]

  • Links out of Jon’s landing page not working.  Search of Jon Benson in Google reveals no web pages, none of the webpages referenced in this episode lead to Jon.  I know it’s a year later, but I’m not finding anything.  What’s up guys?


    March 6, 2013

  • Outstanding podcast, but the link above is not working.

    Matt DeGaetano

    July 24, 2013

  • Wow! This is gold! Thanks guys!


    September 8, 2013

  • The discussion of multiple modalities and how to convert people from a message with one modaily to the next is awesome. Some people want the message, just not in the way it is presented. So give them an option. The Consumer Guide and Free Recorded Message, of course, also appeal to distinct modalities, which is why it works. The VSL into Exit Splash is another way.


    November 4, 2014

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