I love I Love Marketing! I’ve listened to every episode, some more than once. The “after” unit concepts have already been incredibly helpful.
Topic I’d love to have covered on a future episode: For those of us who are starting out from ground zero in direct mail, where do you get started? Real newbie stuff like:
(1) How does one buy/rent a list to mail to? Who are the providers of the lists?
(2) What do you look for in a list provider? How do you choose one?
(3) How are lists priced?
(4) What are best practices for mailing a list you’ve bought/rented?
(5) Tips on testing before going ‘all in’ – messaging, sample sizes, etc.
(6) What kinds of companies do the actual mailing to the list with the creative you write?
(7) For those of us used to email campaigns, discussion on how direct mail differs in terms of creative, messaging, etc.
Again, awesome stuff Joe and Dean – thank you.

Good show guys… I’m taking that follow payme sequence and applying it to my sequence.

In the past I had success email my clients with a link to an article as an excuse to make casual contact and then do a “by the way your bill is pending” and that seems to work ok..

but definitely need something more automatic..

Thanks guys.

Dean/Joe,

I really love your work and thanks for providing a ton of great insight for free!! Therefore it would be crazy not to take advantage and actually implement this stuff. I would like to set up a Meetup group but being in Dublin, Ireland I am a little isolated from a geographical point of view. I was just wondering if you had any thoughts on my wish to set up a Meetup group that could commicate via freeconferencecall or some other web based platform. It would probably mean having to keep the numbers low but I think it may be worth a test.
Thanks again.

Joe,
I have a client of mine a while back who asked me about how to I get people to pay. They have a landscape business and their customer have the money they just let it slide.

Around that time I got started with 1 of your programs that had this 3 step letter with in 2-3 days she came back to me and said she had people calling her back to pay their bills.

I’m also a Dan Kennedy Gold members as well as belong to his selling to the affluent club.

Thanks again Joe & Dean.

Dean & Joe,
I just have to say your podcast is terrible, and I’d appreciate if you’d start providing some value to your listeners. I’ve listened to most of the 41 episodes twice, just in case I missed something useful.
Everyone else was singing you praise, I thought the above might get some attention.
What do you think about using “the string letter” as a reminder to buy? I was thinking you could use it as a second letter in your sequence. You would need to have some exellent rapport with your list, but it would certainly get the readers attention.

Thanks for nothing guys,
Dave – ILM meetup London, UK

P.S – Dean, please send me a refund for episodes 1-18 and 20-41, I really liked 19! Also, is the River Oaks house price guide for Oakville, Ont?

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Hey Guys,
Another great job in this podcast and the sound is now top notch. I have a quick question for Dean. You had mentioned a study that was done across many different industries where the result showed that only 15% buy initially but that over the subsequent (15)? months 85% of purchases are made- your point being that the majority of purchases made are done over time and not in that first encounter with the product/service. Do you remember the name of the study or maybe where you read the report? Your example of drawing this up in quadrants was brilliant- I think I’d like to use that in my marketing to local biz owners for what I do (with your permission of course) but I was wondering if you recall the source. Again can’t say enough about you guys- great work!

Joe,

regarding Garage Band – you can click on the note left to the measures and choose to see time. Or just click the arrow above the note

…but I really didn’t hear that you were not seeing time…

Thank you for the podcast! It is getting better every episode I listen to…

Gerard,

after the 15/85 ratio I did my own research with my clients and -surprise-surprise- it proved to be correct… Do your own research if you can, it will really open your eyes more than any study.

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