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Richard Branson on the number one lesson when starting a business

Richard Branson

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The absolute key to becoming an entrepreneur, like an old, stuck gramophone record that existed in my day, is how good you are with people. If you genuinely care about people, if you can surround yourself with people that are genuinely excited about what you’re doing, if you can draw out the best in people, if you’re good at lavishing praise on people, and not criticizing people, and inspiring your people… that’s something you just have to do from day one.

Never use the I word. You’re a team. We’re doing this, we’re doing that…. never let it sort of center on yourself. Just be a great leader of people. If you can do that from day one, even if you’ve got one other or two other people working with you, then you can enjoy the good times together. There will be bad times too, and your people will pull around for you. They’ll work day and night to try to keep whatever it is that you’re creating alive, and make sure it survives.

So, the #1 lesson is be a great people person.

For the full episode, check out The one with Richard Branson.
Find out more: Richard Branson

Episode 151:
Marketing Strategies that Work Part 2 – Joe Polish & Dean Jackson Live Q&A

      • Part Two where Joe and Dean look back over the last 150 episodes and how the idea of I Love Marketing was created and grown by sharing proven marketing strategies that work.
      • Joe and Dean share their thoughts on how a podcast can be a communication vehicle for your business
      • Several listeners how they have gained value and connections from being a part of the I Love Marketing Community
      • Joe shares some of the daily habits he’s developed in being a successful entrepreneur
      • Dean shares his favourite tool for creating daily focus time to be productive
      • Many of the listeners share their biggest takeaway and recall some of the best marketing strategies that have been provided by Joe and Dean
      • Joe points out why direct response marketing is time management marketing
      • How to put more cheese into your offers so your prospects want what you have
      • How to create a compelling 90-minute book title that grabs the attention of your best prospect
      • A surprise question from previous guest of I Love Marketing, Jeff Moore of Wilds Things Seafood shares his biggest takeaways from listening to all 150 episodes
      • Dean shares how to weigh out the lifetime value of your ideas and which to take action on First
      • The Indiegogo campaing that will give you a chance to tour Huffington Post at

Episode 150:
Marketing Strategies that Work Part 1 – Joe Polish & Dean Jackson Live Q&A

  • Joe and Dean look back over the last 150 episodes and how the idea of I Love Marketing was created and grown by sharing proven marketing strategies that work.
  • Marketing strategies using the Before, During and After Units, and 8 profit activators.
  • Dean shares how all types of marketing strategies start with selecting a single target market.
  • Joe shares some of his biggest takeaway from 150 episodes.
  • How I Love Marketing has built a thriving community around the world.
  • Looking back many of the special guests, conversations and topics discussed.
  • How to discover breakthroughs when using the 8 profit activators.
  • The #1 thing you can do to improve everything in your marketing.
  • Joe and Dean take live questions and give helpful tips and marketing ideas.
  • How to deliver results in advance for your clients.
  • Gaining focus and clarity with Dean’s 50 Minute Focus Finder.
  • About Joe’s exciting new Indiegogo Campaign

Bonus Video: Joe Polish with Russell Simmons

In this “Success Through Stillness” interview with Russell Simmons, co-creator of Def Jam records and best selling author, you’re going to discover: * A secret for more focus and happiness known by Elvis Presley, Howard Stern, supermodel Miranda Kerr, Jerry Seinfeld, Paul McCartney, Steve Jobs, and many more of the worlds most successful people * The most important tool Russell shared with Oprah, Ellen DeGeneres and many more influential people that makes you happier, clearer, and more passionate * How Russell became wildly successful (sold his share of Def Jam for $100 million, he sold Phat Farm for $140 million, and he’s been able to accomplish this and more in the midst of a crazy life…Listen as he shares how he did it…) * One thing you can do for just 20 minute, twice a day and improve your memory, increase your happiness, upgrade your nervous system and boost your immune system * The #1 thing you can do for your kids right now to help them improve their thinking, increase their imagination, and give them more happiness * The surprising way Russell thinks about entrepreneurship and why being rich may not make you happy * Why Russell thinks “celebrity is so f***ing valuable” and the amazing viral story of Russell, Kim Kardashian, and Justin Bieber

Episode 149:
The one where Dean and Joe talk about successful book marketing ideas

  • The story of how Joe became friends with Arianna Huffington (and the insider story on the marketing of her new book ‘Thrive’)
  • A secret to happiness that Hugh Jackman, Howard Stern, Oprah, Joe Polish, Russell Brand, Jerry Seinfeld, Rupert Murdoch, Ellen DeGeneres, and many more have discovered
  • A surprising discovery about physical pain that could help you become pain free (Joe was told by some of the top doctors that he might have to have surgery because he was having excruciating pain in his shoulder and in his knee from a torn meniscus for almost 2 years straight — and THIS discovery helped him!)
  • The truth about successful book campaigns most authors, speakers, and celebrities don’t understand
  • Joe shares his keys for approaching big book launches like the ones he did with Peter Diamandis (‘Abundance’) and Arianna Huffington (‘Thrive’)
  • Dean shares the easiest and fastest way to have a book written for you in less than 90 minutes that people will read and love –

Episode 148:
The one with Arianna Huffington

In this interview, Arianna shares…
  • Why we need to redefine success with a Third Metric (A lot of really successful people undermine their health and relationship trying to get two metrics of success: Money and Power…but there is A Third Metric – another way to get success – and Arianna shares what it is…)
  • A blueprint for winning in life and what success REALLY is (Are you looking for success in all the wrong places? As driven, overworked entrepreneurs, we often look for success in the WRONG place… I love what Arianna shares here, and I think you will too…)
  • Why most of us, without realizing it, are operating from ‘lack’, and how to start operating from ABUNDANCE (If you’ve ever felt like you don’t have ‘enough’ in any area of your life, pay attention to what Arianna shares here…)
  • The most important lessons Arianna learned from her mother and why working longer and harder is NOT the way to have more success
  • A 10 word phrase that explains the RIGHT way to approach ‘failure’ and ‘criticism’ (When Arianna launched The Huffington Post, the reviews were terrible…yet, in 2011, AOL ended up acquiring The Huffington Post for $315 million. How did Arianna do it? Arianna shares a 10 word phrase you can use to transform ‘failure’ and ‘criticism’ into success…)
  • A simple technique you can use immediately for getting deeper sleep and feeling completely recharged every morning (Most people do the opposite of what Arianna shares here, and it causes them get a bad nights sleep and feel groggy and tired in the morning…do what Arianna shares here instead!)
  • How to use the 4 pillars of The Third Metric to have more well-being, wisdom and REAL success in your life
  • TWO major business strategies and elegant ideas you can use if you want to thrive in life
  • Steps you can take right now – and practical tips, tools, and strategies – for sleeping better, eliminating stress, getting rid of anxiety, being more productive, becoming happier, having deeper connections, developing more fulfilling relationships, being more creative, having more joy, and much more…
Get Your Copy Of THRIVE And A Special Gift: 1. CLICK HERE To Get Your Copy of Arianna’s New Book, THRIVE! 2. Send a copy of your receipt. 3. You’ll be sent a gift some of the highest level entrepreneurs and industry transformers paid $10,000 to be get. MP3

Bonus Episode:
The one with Dr. Mark Hyman

Your health is connected to how well you do in business. If you’re sick, tired, or just not plain not feeling good, everything else in your business suffers… 
And since I just interviewed Dr. Mark Hyman, I thought I’d share this awesome interview with you because it could really help you increase your quality of life in a big way and make you healthier. IGNITE YOUR LIFE: Joe Polish Interviews Dr. Mark Hyman
  • Dr. Mark Hyman is a family physician, a six-time New York Times bestselling author, and an international leader in his field…and in this interview, he shared some really awesome things, like:
  • The #1 key to losing weight and keeping it off
  • What his “10-Day Detox Diet” is all about and how it can help you reboot and regain your health
  • Exposed: Some of the dirtiest secrets the food industry are using behind closed doors and against us to get the most “stomach share” in the marketplace (The comparison between “Big Tobacco” and “Big Food” are getting closer and closer. You HAVE to hear the controversial reality Dr. Mark shares here…)
  • Is sugar EIGHT TIMES as addictive as cocaine? Dr. Mark explains how certain foods could be hijacking your brain and causing you to feel cravings against your will…and…what you can do to reset these addictions and get rid of the cravings quickly…
  • 2 myths that are keeping us fat and sick – and the simple step-by-step plan you can use right now to lose weight and reverse chronic conditions
AND…for the first 1,000 people who act, Dr. Mark is actually giving away a copy of his new book, the “10-Day Detox Diet” – you just pay $9.95 shipping and processing.  So, check out the interview and pick up a free copy of his new book here: IGNITE YOUR LIFE: Joe Polish Interviews Dr. Mark Hyman Best, JOE

The Power of Words


Episode 147:
The one where John Dumas interviews Dean and Joe

  • When Dean started in Real Estate, he faced an uphill battle when it came to cold calling. Then something happened. Dean shares the moment when he realized he’d never have to make another cold call again!
  • Joe used to be a dead broke carpet cleaner living off credit cards. Listen as Joe shares what changed everything for him!
  • When Dean discovered Direct Response Marketing, he had a vehicle that worked, so he didn’t have to. Dean shares the system you can implement once and then reap the rewards over and over.
  • Joe realized that PRODUCING RESULTS is what matters. Joe shares what Fire Nation can do to get bigger and better results!
  • Dean shares why he’s excited about his 90-Minute Book process.
  • Joe shares why he’s fired up about his Genius Network. Find out how you can get ANYTHING you want through your Genius Network!

Episode 146:
The one with Karen Jacobsen

Hey, I recently got to do something really cool…

I had a conversation with Siri (in real life)!

 Karen Jacobsen is the Australian English voice heard on hundreds of millions of GPS units around the world…and…she’s the Australian voice of Siri. Karen was in Tempe, Arizona, for an event, so – off the cuff – we got together and had an impromptu conversation about a bunch of cool things. I think you’re going to get a kick out of this interview, because Karen shared…
  • How Olivia Newton John changed Karen’s life and inspired at a very young age
  • The best part of having your voice on over 100 million GPS units and over 200 million Apple products around the world
  • How to know the right direction to go in, and the best steps to take in your life… and… why it’s “never too late to recalculate”
  • The way to get more confidence, take charge, be in control and accelerate your life
  • If you’re ever unclear, undecided or confused about anything, here’s a simple technique you can use to get certain and have more certainty
  • 5 steps to ‘recalculate’ in any area of your life and get to where you want to go

And a lot more.

Karen is incredibly enthusiastic and she loves life…and I think you’re going to love Karen!