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Episode #363

Your Stand Is Your Brand: Why Taking a Clear Stand Can Transform Your Business and Life with Patrick Gentempo and Joe Polish

Episode Summary

Is it time to take a stand? Learn how your identity impacts everything – from your brand, to your business, to your life – in today’s episode of I Love Marketing.

In this episode, Dr. Patrick Gentempo and Joe Polish explore why creative destruction is necessary when seeking success and purpose-alignment. They’ll dive into the philosophy behind pain transformation, success, and fulfillment – and share what entrepreneurs who are experiencing “maximum tension” need to do to create space for growth. You’ll walk away with more clarity on your stand – your brand – so you can rise like the phoenix and build a business that is easy, lucrative, fun and fulfilling. 

If you’d like to join world-renowned entrepreneurs at next year’s Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Patrick and Joe in this episode: 

  • Why WHO YOU ARE and WHAT YOU STAND FOR is the key to building a business and life that works.
  • A big mistake entrepreneurs make in business AND the jet fuel that drives EVERYTHING in business.
  • What “Maximum Tension” is and how to use it to get more done and drive your business forward.
  • Identity Burnout: How creative destruction can lead to a better, more effective future.
  • The secret to happiness Einstein wrote down that sold at auction for $1.56 million.
  • 3 questions for upleveling your thinking and transforming your life.
  • Pain, Pleasure, and Purpose: Digging into your soul to create a breakthrough brand.
  • What to do transform pain, overwhelm, and internal incongruence into a life you love.
  • The life-changing experience Patrick had at the Holocaust Museum in Israel.

Show Notes

  • Patrick is a philosopher, chiropractor, and entrepreneur.
  • He’s built 16 companies, some that worked and others that didn’t.
  • He and his wife decided to “combine and conquer”.
  • He could make or let things happen – for a while they let things happen.
  • Now they make docu-series films through their main company Revealed Films. 
  • People try to figure out what to do, not who to be – and that’s backward. 
  • Patrick’s book shares fundamentals that can transform you and barriers to growth.
  • What drives you, and are your values aligned?
  • If you’re at maximum tension, you aren’t doing the things that will make your life easier. 
  • You need the space in your life to actually do the things you learn. 
  • Patrick wanted to learn philosophy as a practical tool for success. 
  • Ask yourself what you believe, why you believe it, and what you’re going to do about it. 
  • If you learn the branches of philosophy and how to utilize them, you transform.
  • Everyone has a philosophy, so clarify and define it.
  • Find and remove contradictions through philosophy to achieve alignment.
  • Philosophy: The passionate pursuit of wisdom in your life with critical thinking.
  • We assume identities – sometimes you need to go through an identity burn-down.
  • Creative destruction is like the phoenix – the opportunity allows newness to emerge.
  • Change, destruction, and creation is part of life and unavoidable – so embrace it. 
  • Pain and pleasure are for survival, purpose is for thrival. 
  • You can create a new identity (a stand) which will be the brand of your business. 
  • Pain and suffering are required for growth and breakthrough and can be useful. 
  • Ethics provide you with values to use towards your actions. 
  • Pain might lead you to purpose.
  • A brand isn’t fictional – it emerges from the stand you take in life and grows into your purpose. 
  • Life is about having values and purpose and finding fulfillment within that purpose despite pain. 
  • Patrick wants to build a community of stand-takers, small and large. 
  • People think there’s a contradiction between the moral and the practical, but they just need to find the alignment.
  • Patrick saw a fire within himself and knew it needed to burn – it was his identity. 
  • Patrick’s core value was significance and now it’s fulfillment.
  • His experience with his own drive has completely transformed because of his identity-burn down. 
  • Patrick’s book is a fast read; it’s clear, concise, and compelling.
  • The book is a journey with an intentional sequence – the experience you take away is up to you, and the possibility is a completely pivotal path. 
  • Enjoy the process of discovery towards taking a stand.

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