Your Stand Is Your Brand: Why Taking a Clear Stand Can Transform Your Business and Life with Patrick Gentempo and Joe Polish

Show Notes

• Patrick is a philosopher, chiropractor, and entrepreneur.
• He’s built 16 companies, some that worked and others that didn’t.
• He and his wife decided to “combine and conquer”.
• He could make or let things happen – for a while they let things happen.
• Now they make docu-series films through their main company Revealed Films. 
• People try to figure out what to do, not who to be – and that’s backward. 
• Patrick’s book shares fundamentals that can transform you and barriers to growth.
• What drives you, and are your values aligned?
• If you’re at maximum tension, you aren’t doing the things that will make your life easier. 
• You need the space in your life to actually do the things you learn. 
• Patrick wanted to learn philosophy as a practical tool for success. 
• Ask yourself what you believe, why you believe it, and what you’re going to do about it. 
• If you learn the branches of philosophy and how to utilize them, you transform.
• Everyone has a philosophy, so clarify and define it.
• Find and remove contradictions through philosophy to achieve alignment.
• Philosophy: The passionate pursuit of wisdom in your life with critical thinking.
• We assume identities – sometimes you need to go through an identity burn-down.
• Creative destruction is like the phoenix – the opportunity allows newness to emerge.
• Change, destruction, and creation is part of life and unavoidable – so embrace it. 
• Pain and pleasure are for survival, purpose is for thrival. 
• You can create a new identity (a stand) which will be the brand of your business. 
• Pain and suffering are required for growth and breakthrough and can be useful. 
• Ethics provide you with values to use towards your actions. 
• Pain might lead you to purpose.
• A brand isn’t fictional – it emerges from the stand you take in life and grows into your purpose. 
• Life is about having values and purpose and finding fulfillment within that purpose despite pain. 
• Patrick wants to build a community of stand-takers, small and large. 
• People think there’s a contradiction between the moral and the practical, but they just need to find the alignment.
• Patrick saw a fire within himself and knew it needed to burn – it was his identity. 
• Patrick’s core value was significance and now it’s fulfillment.
• His experience with his own drive has completely transformed because of his identity-burn down. 
• Patrick’s book is a fast read; it’s clear, concise, and compelling.
• The book is a journey with an intentional sequence – the experience you take away is up to you, and the possibility is a completely pivotal path. 
• Enjoy the process of discovery towards taking a stand.