The Unfair Advantage of Coaching with Ethan Wills at Joe Polish’s Genius Network

Show Notes

• Some people have great content that doesn’t go anywhere, whereas other people put out terrible content but it’s everywhere. The difference is in the model.
• Coaching is an unfair advantage to information marketers because of three things: leads, sales, and coaching.
• Those three components go hand in hand to create a model/platform.
• It’s about not being the bee, but being the flower and creating something that people will come to.
• Launches are often too lumpy to build a business model on. You have a promotion and not a business.
• There are many channels that have remnant traffic that they aren’t using. They are waiting for good compelling offers.
• What would happen if you went to a joint venture partner and offered them all the revenue from your product?
• You have to know how much a lead is worth to you by calculating your conversion rate by your average sale price. Understanding that is how you get to 1.5 million dollars in sales.
• An upsell priced 50% higher than your initial offer will convert approximately 33% of your customers.
• Everytime a customer opts in to an upsell, the value of that customer goes up.
• Understanding the value of a lead allows you to buy more media and drive more traffic.
• The higher the steps you can make them go up on your slide, the quicker the conversion to a higher ticket item.
• The better you market, the less you have to sell.
• If you build a relationship before passing a customer on to a sales person, your results will be much greater.
• The slide is narrow and it’s specific. Trust is built when you are true to your message.
• You can get as much traffic as you want in the market.
• Billion dollar businesses are built on platforms.