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WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #378

The One Where Joe and Dean Answer Your Marketing Questions

Episode Summary

Got questions? Get answers to your most burning marketing questions in today’s episode of the I Love Marketing podcast.

In this episode, Dean Jackson and Joe Polish discuss how to attract high-quality Clients, increase conversions, and get repeat Business.

You’ll get the Business-Owner’s “Fundamentals List”, learn a wildly effective way to get more leads, and breakthrough price barriers so you can up-level the way you serve your market and lead your Team to success – without adding complexity.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Dean and Joe in this episode: 

  • How to attract more right-fit clients, increase your conversions, and get even more repeat Business.
  • The Fundamentals List: 6 things every Business Owner needs to do FIRST before they do ANYTHING else.
  • How to get people aware of, interested in, and buying from your Business when you’re starting from scratch.
  • A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website…
  • The Psychology of High Price: How to sell high priced products and services in a way that Customers love.
  • A way to gain the superpower of “x-ray vision” to see who your ideal Clients are within a group of prospects.
  • How to effectively reach hard-to-reach CEOs and COOs of large corporations and do B2B direct marketing.
  • What Trumpeter Swans, Horses, and Unicorns can teach you about finding extraordinary Team Members.

Show Notes

  • Joe and Dean are the most insightful marketers on the planet; fresh thinking provides awareness. 
  • The list is more important than the offer. 
  • If you have supply and demand on your side, you don’t have to be a fancy marketer. 
  • Write a sales letter and use gun-to-your-head marketing (positive pressure) to write what you’d say if life depended on it. 
  • Identify your target audience, think about the result you produce, and know that the best marketing won’t be something you come up with yourself.
  • Social proof is key, test, and clarify possibility versus probability. 
  • People want sales, not help with sales; it’s about lead generation and where you’re fishing. 
  • Look at JoesFreeBook.com for an example of how you can provide something for free on the front-end.
  • If you aren’t attracting what you want, change your bait (your marketing). 
  • You need a compelling offer, not a convincing one. 
  • Your prospects need to know that you exist, but you need to know who they are.
  • Do something compelling to enter the conversation. 
  • Every consumer has a system for buying: Price. 
  • Dean’s watch example to differentiate by price and find buyers. 
  • Sometimes the best way to sell isn’t with cleverness.
  • Just “ask the universe” AKA share exactly what you want. 
  • We are all selling and it’s all about persuasion. 
  • Get people intellectually and emotionally engaged to a result that’s good for them. 
  • Remove the fear and people will buy; pull out the confidence in someone to help them listen to you.
  • Turn an idea into an ad, then use that to get people to grasp your offer. 
  • Send people a gift to establish reciprocity; but do it in a cool and authentic way. 
  • People like gifts and admire innovation. 
  • Everyone is authorized to bring money into a business; gatekeepers need to know the difference and protect from “cats”.
  • Start with the outcome in mind. 

 

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