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Episode #281
The Lego Principle Can Make You Richer: Marketing Automation Done Right | Brad Martineau
In this episode, you’ll discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales.
Here’s what you’ll learn from Brad in this episode:
- How to convert more leads into sales using marketing automation
- How to reduce frustration around marketing automation
- The biggest problem with automation is not the software, it’s the process (and what you can do to maximize the process starting today)
- Why how you implement automation is your greatest asset (not the software)
- Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective)
- How to bridge that gap from idea to implementation with your automation
- What LEGO figured out for small business (and how it applies to you converting leads into clients)
- The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags)
- The BIG Problem with the framework of Marketing Automation (and how it’s keeping you stuck)
- Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective)
- How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas
- And more…
- Who is Brad Martineau? [01:04]
- How SixthDivision helps reduce complexity in automation [01:29]
- The 3 Things Brad is most well known for [01:45]
- Being an awesome dad [01:38]
- Being a genius at making the complicated easy 01:48]
- Always wearing a hat [01:50]
- How the Lego Principle can make you even richer [01:55]
- The biggest problems with marketing automation [02:40]
- Why the process matters- not the software [02:58]
- How you implement automation is your most important asset [03:35]
- Money is the key to freedom and autonomy [03:55]
- Bridging the gap between ideas and implementation [05:00]
- How you can use the Lego Principle in your business [05:45]
- The similarities between building Legos and small business [06:00]
- The big picture in chunks [06:45]
- How the Lego principle works for you in marketing automation [07:05]
- The myths about Marketing Automation: It’s NOT just auto-responders [08:10]
- Creating your client journey playbook [09:30]
- How using a playbook and blueprint helps you get more done [11:32]
- Your implementer(s) can get it right with a blueprint [12:00]
- If you want to not be a marketing automation wizard, get to know your Legos [12:31]
Brad Martineau was the sixth employee at Infusionsoft and spent over six years leading the product development efforts as a key member of the Infusionsoft leadership team. Brad had a blast and learned a ton while getting to rub shoulders with many very highly successful entrepreneurs and soon learned that his specialty is simplifying the complex and bridging the gap between theory and execution. He loves teaching and helping people understand difficult concepts and nothing drives him nuts more that seeing someone NOT do something because they don’t know how. He launched SixthDivision to provide Infusionsoft users a better source of coaching, training and done for you services. He is married with five kids, loves playing basketball, is addicted to fitted hats, and is pretty into the whole entrepreneur thing.
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