The Apathy Obstacle: How to uncover a huge cash windfall hidden in your business

Show Notes

• Most podcasts give you a high level overview of their niche but I Love Marketing is one of the few that focuses on giving actionable tips.
• Lots of people dispense advice that they themselves don’t follow.
• If you have awesome stuff, you need awesome marketing to back it up.
• Marketing is usually the biggest obstacle that entrepreneurs struggle with.
• If you don’t know how to get a result for your customer but are great at marketing, you have a recipe for disaster.
• Sometimes you can be so focused on the audience you are going to serve, you can forget about getting your message in front of them.
• It’s very easy to only focus on the people that are right in front of you.
• If you have a limited amount of time and attention, who are you going to pay attention to?
• Customers leave because they don’t feel appreciated, loved, or noticed. If your Customer is apathetic to your business, they aren’t going to continue to help you grow.
• Focusing on the short term can create a tremendous waste of potential resources.
• Excess capacity is a hidden asset.
• Acknowledging and appreciating your past Customers can go a long way to turning them into current Customers.
• People don’t refund relationships.
• Everyone struggles with apathy.
• The value of your network is multiplied by the number of people in it but also by the length of time your in it.
• The longer you’re in a group the more value you can extract from it, similar to exercise, it takes a little time to get into the stride.
• Some Clients will fall off no matter what you do.
• For big ticket Clients, how much would you be willing to spend to get that client back? Spending money to reactivate past Clients will often be better spent than trying to chase new Clients.
• In marketing, sometimes quantity has its own quality.
• When you make outbound calls to past Clients, there is a good chance they won’t be in a position to move forward right away. Instead of trying to close immediately, send them content that you know would be valuable to them and keep following up.
• Most people don’t track the ROI of their intellectual investments, this is one of the reasons people will fall out of groups that are beneficial to them. Focus on the return and frame it for your Customer in the right context.
• Document your Customer’s wins and chart them so they don’t have to.
• The more you can indoctrinate people into getting addicted to the results that you can give them, the more likely they are to stay.
• We tend to attribute to other people based on character, and to ourselves based on the situation. Try not to be judgemental when you are trying to win someone back.
• Set up a mechanism that allows you to check in on your Customers throughout the year that gives you an opportunity to address concerns. There are a lot of indicators that show that someone may be lost in the future.
• If your Clients don’t understand the value that you bring, it’s very easy for them to walk away.