The 9-Word Email: The Easy, Compelling and Quick Way To Make More Money with Joe Polish, Dean Jackson, Jennifer Hudye, and Alex Moscow

Show Notes

• Even for experienced marketers, promoting your own thing can be difficult. Sometimes the process is so simple it’s hard to see.
• A lot of people want to run away from tense moments and situations, but that is where the magic happens. I order to have a breakthrough you have to break something.
• You can develop the ability to weave words together and generate wealth and value.
• Many people look at their email list as a way to cash out instead of building value. If you start by having a conversation and from the position of creating value, you will get much further.
• Some people live within their means, and other people figure out what they want and then figure out a way to get their means to fit that.
• A compelling offer is ten times more powerful than a convincing argument. The trick is to do all the convincing ahead of time so they are already inclined to take your offer.
• You have to get other people what they want first, and then you can get what you want.
• It’s better to communicate with people as if you were talking to them at a Starbucks, one on one.
• If you take away the adjectives from your message, does it stand alone?
• Keeping your message simple and to the point can be more effective at attracting the people you most want to attract than a flowery marketing message but you have to build equity with your audience before you can do that.
• Proving yourself to be the trusted expert in your space is the most effective way to build trust and confidence.
• You should strive to build your email message so that it is congruent with who you are.
• The emails that come from one person are much more notable and stand out from the crowd. Once you see the response from your list once you start sending personal emails, you will never go back.
• Part of building rapport is having an ongoing conversation with your list.
• Answering emails personally may not be scalable, but you can employ an email barista to handle your email responses. Not all automation needs to be robotic if you expand your definition.
• There is authenticity in delivering value, the key is not in the words, the key is in getting the words out.
• The easiest way to revive your list is a nine word email that start with “Are you still interesting in…” and then whatever the person originally opted in for. The second best time to use the nine word email is the day after the person has opted in to your list.
• Every five star Client starts with engagement.
• Get clear on your values and make decisions based on them, surround yourself with people that will call you out when you aren’t living up to them.
• The habits and mindset of your peer group will influence you more than you think.
• If you want security, entrepreneurship is not for you.
• Positive thinking will only get you so far, you need to have the tactics and strategies and apply them.