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Episode #362

Safe Ideas For Scary Times – Entrepreneurship Amidst Chaos with Jay Abraham, Dean Jackson, and Joe Polish

Episode Summary

How do you keep your balance as an Entrepreneur and keep growing your business amidst worldwide fear, chaos, and uncertainty? Listen to insights from three of the greats in today’s episode of I Love Marketing.

In this episode, Jay Abraham, Dean Jackson, and Joe Polish will dive into the importance of results when leveraging ethical opportunities – no matter what’s going on in the world. They’ll reveal the strategies that have kept them above the chaos and specific ways to adapt quickly so your business and clients continue to thrive.  You’ll learn the value of responding instead of reacting, unlearning, and creating measurable results that sell themselves.

If you’d like to join world-renowned entrepreneurs at next year’s Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Jay, Dean, and Joe in this episode: 

  • The difference between CHAOS-INSPIRED exploitation and opportunity.
  • What they think of Coronavirus and its impact on the market RIGHT NOW.
  • How Jay and his client got out of massive financial devastation. 
  • Why there’s ALWAYS a solution – even in adversity. 
  • What Dean did in 2008 to leverage an ethical opportunity.
  • What it looks like to respond versus react.
  • The ONE practice that permanently changed the way Joe responds to life. 
  • B.R.A.N.D.: A Buying Reflex Affecting NOW Decisions.
  • How to be PREEMPTIVE and ELEVATE yourself above the chaos. 
  • Why a RESULTS-LEADER will always trump a thought-leader. 
  • The DISCONNECT between the value you sell and the value someone will buy.
  • The incorrect ASSUMPTION entrepreneurs make about results. 
  • How Dean adapted quickly to Coronavirus limitations to STILL produce results. 
  • Unlearning is more important than learning at some point. 
  • FOUR questions to ask yourself during your designated “thinking-time”.

Show Notes

  • Jay, Dean, and Joe speculate about what’s going on with Coronavirus. 
  • The purpose of the news is designed to startle, not inform. 
  • Fearful leaders react, they don’t respond.
  • Jay and his client were in the gold business and had to stop being reactive and impulsive.
  • Adopt “ethical opportunism” – there’s always a market for something
  • Jay tells a story of how he overcame – then conquered – adversity.
  • The market is impacted by panic and uncertainty.
  • A reflection on the market in 2008 and the ethical opportunity Dean saw. 
  • How Jay protected people’s assets while making everyone a profit.
  • Yoga has changed how Joe responds to life. 
  • Jay defines what marketing means to him. 
  • Dean shares how to establish a “buying reflex affecting NOW decisions.”
  • How being preemptive is critical when establishing a brand. 
  • Being preemptive means positioning yourself as the ONLY option in your prospect’s eye.
  • Be prominent by being significantly known in your market. 
  • Society has been seduced by “how-to-gurus” that don’t know what they’re doing. 
  • Serve your business and others by servicing your team, clients, and community. 
  • Think about how you tell your story and provide results. 
  • Get intimate and empathize with how your prospect sees life. 
  • Create measurable results – even if they seem initially immeasurable. 
  • Most people aren’t strategic and sell tactics that don’t last through the crisis. 
  • When creativity ends you need to figure out how to do the work. 
  • You must optimize your systems before you expand.
  • Think about how you can get results for your sphere of influence – no matter what. 
  • If you remove the fear, they will buy. 
  • There are opportunities everywhere – even before, during, and after your current sale. 
  • Motivation, ability, and prompts get people to act. 
  • You either create value or diminish it. 
  • Keith Cunningham’s book The Road Less Stupid has a concept called “thinking time”.
  • Trade Shark Tank for your own Think Tank.
  • Think differently and own positive outcomes from negative events.

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