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WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #451

Record YouTube Videos People Love: A YouTube Quickie with Evan Carmichael

How to sell more and make an impact with your business by leveraging YouTube.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll discover from Evan in this episode:

  • The importance of using education-at-scale and hooks to build trust with Prospects
  • One of the best (and simplest) videos you can record to be seen as an authority
  • What to do if recording videos is nerve-racking, stressful, hard, or scary for you
  • A fun, easy, engaging way to record a month’s worth of content in a single afternoon
  • How to turn one long-form YouTube video into content on every social media platform

Creating a successful YouTube strategy. 

  • Evan emphasizes that the content should reflect what the channel is selling. The audience should not just be those who already know the brand or have already subscribed. 
  • The beginning of the video should capture the audience’s attention with a powerful opinion or a unique perspective. For most businesses, quality of thought is more important than the production quality of the video.
  •  Lastly, Evan suggests that people make videos around the topics they’re experts in to educate their audience and lead to sales.
  • YouTube is a key platform for people to learn about problems they have and search for solutions.
  • Joining the Genius Network event can help Entrepreneurs sell their products and make an impact with their message.
  • Content should reflect what a business is selling, and should focus on educating people about the problem and how to solve it.
  • The start of a video should capture people’s attention by leading with a powerful opinion, rather than just greeting them.
  • Production quality isn’t as important as the quality of thought and the expert knowledge being shared.
  • Creating a content calendar should revolve around what a business is trying to sell, and different themes can be used for the YouTube channel.

 

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