Record YouTube Videos People Love: A YouTube Quickie with Evan Carmichael

Creating a successful YouTube strategy. 

• Evan emphasizes that the content should reflect what the channel is selling. The audience should not just be those who already know the brand or have already subscribed. 
• The beginning of the video should capture the audience’s attention with a powerful opinion or a unique perspective. For most businesses, quality of thought is more important than the production quality of the video.
•  Lastly, Evan suggests that people make videos around the topics they’re experts in to educate their audience and lead to sales.
• YouTube is a key platform for people to learn about problems they have and search for solutions.
• Joining the Genius Network event can help Entrepreneurs sell their products and make an impact with their message.
• Content should reflect what a business is selling, and should focus on educating people about the problem and how to solve it.
• The start of a video should capture people’s attention by leading with a powerful opinion, rather than just greeting them.
• Production quality isn’t as important as the quality of thought and the expert knowledge being shared.
• Creating a content calendar should revolve around what a business is trying to sell, and different themes can be used for the YouTube channel.