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Episode #452
Membership Multipliers: How To On-Board New Members and Clients So They Stay, Pay, and Refer
Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying “I’m a Member of.”
Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here’s a glance at what you’ll learn from Scott in this episode:
- A method for effectively on-boarding paying Clients into your membership so they refer others
- How to supercharge the growth of your membership without wasting a lot of time or money
- The secret to scaling your membership numbers with the exact long-term Members you want
- One strategy you can use to attract prospects and more easily increase your membership
- 3 simple questions for simplifying how bonded people feel as members of your group
- How to create a ‘Wow Factor’ for your Members and help them achieve and win more”
- The episode focuses on the onboarding process and assimilating new Members.
- Scott Whitaker is an expert in the assimilation process and has helped create and grow some of the largest membership organizations in various niches.
- Onboarding is the process of taking someone from where they are to making them similar to what you provide.
- The oldest membership that still exists is the local church.
- Onboarding is about taking someone from just signing up to saying “I am a Member.”
- Language matters in the assimilation process.
- Employees and Members go through a similar assimilation process.
- Three questions to ask for onboarding:
- What do you want your Members/Customers to receive?
- What do you want them to believe?
- What do you want them to achieve?
- Three questions to ask for onboarding:
- In the first hour of membership, Members should receive access to the membership site and gain an understanding of what the first steps should be.
- The first 24 hours should be focused on getting the Member to engage with the community.
- The first seven days should be focused on getting the Member to consume the content and take action.
- The first 30 days should be focused on getting the Member to integrate into the community.
- The first 90 days should be focused on getting the Member to become a loyal Member and start referring others.
- The assimilation process can be simplified by focusing on the three questions and breaking down the first hour, 24 hours, seven days, 30 days, and 90 days of membership.
- Scott Whitaker’s expertise in assimilating new Members can be helpful for any business, regardless of their niche.
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