Meant for More: A Proven Formula For Turning Your Knowledge Into Profits with Lisa Sasevich, Joe Polish and Dean Jackson

Show Notes

• The “Queen of Sales Conversion” shares her “Meant for More” formula. 
• Lisa has been helping clients for a decade on selling without being sales. 
• For the past year, she has realized that people, especially entrepreneurs get this “meant for more” feeling.
• Personal development and business development go hand-in-hand.
• Launching a book during quarantine has been unique, especially when shipping through Amazon when they’re only shipping essentials.
• In the book, the fourth step is to “invite pursuit with an irresistible offer”; she has been able to give her audiobook for free with the purchase of a physical copy. 
• Businesses are thinking about how they can add generosity while still being profitable. 
• Instead of going to the purchasing window of a business, go around back to the receiving dock. Businesses are happy to receive anything that’ll elevate their efforts. 
• Think about the offer you could provide if you only got paid on results. Then, narrow down your offering to that and articulate it well. 
• Developed businesses are creating entire income streams from things they’re being asked for anyway. 
• When Lisa realized that sales were easy for her but hard for others she realized it was something she could offer. 
• Everyone has something lucrative to offer; they just have to recognize what that is for them.
• When people don’t have anything to put their energy towards, it’s hard to feel like you can manage or control your life. 
• You need to determine your target market first and have the confidence and courage to take action. 
• You can discover your unique value more easily when you initially put business and potential offerings to the side. 
• The “Can I pick your brain” response flaws: It usually comes out in a disorganized way, so they still can’t get results, and the listener has no skin in the game. 
• When people pay they pay attention, so charging for your knowledge actually helps them see results and see the value of what you provide. 
• Know your ability then seek out the best people to get that result for; get a compelling offer to get people in the door to get that result. 
• The first step is to make peace with sales; we’re all selling whether we realize it or not. 
• Even if you have a super-successful business, you may be surprised by what happens when you discover your Unique Value and take inspired action.
• Listen, act, and trust, and close the gap between listening and acting. 
• People’s identities are shifting with the pandemic; the “Meant for More” journey is ongoing and has continuous levels of excavation and expansion. 
• Use “Thinking Time”, Keith Cunningham’s concept, to determine your Unique Ability and offer from it. 
• Lisa offers support while on your journey to find and maximize your potential.