Marty Edelston of Boardroom Inc. Interview on Sales Letters and Copywriting

In episode 128, Joe and Dean interview Marty Edelston and they discuss:

• Don’t delegate, coordinate. Put people together to work through things as a team effort. Coordinate the outcome or project to be completed.
• Good copy (writing) is the oxygen that makes your sales letters work and makes your campaigns work.
• The future of marketing is the database – knowing your target base and having an understanding of who’s responding to what it is you’re promoting.
• Bring order out of confusion. Make your marketing promotions simple for the buyer.