Marketing Mashup: A Plethora Of Marketing Ideas with Joe Polish, Dean Jackson and Jason Fladlien

Show Notes

• There are three things you need to sell something: you need a product, a marketing message, and a delivery system.
• If you have a cause you want to support, there are many different forms of marketing you can use to help support it beyond just giving money.
• The more you tell, the more you sell.
• A book is a way to package your words that can deliver your message to the part of your reader’s brain that processes information directly instead of being filtered.
• There are lots of people who are interested in your offer but they may not be ready to act on it yet.
• You need a framework that allows your prospect to reach the milestones of know you, like you, and trust you individually.
• A gift card can be a placeholder for your prospects intention to take action later.
• You don’t know who you are talking to until they respond and a book is a great vehicle to generate response.
• People often make the assumption that in order to pursue the long game you have to sacrifice the short game, which is not true. You can accomplish both at the same time.
• The dynamics of every marketplace change over time. You have to be in front of your prospect, helping them through their thinking process.
• It can pay to circle back to methods that have gone out of fashion when everyone is talking about the newest techniques.
• The best vendors to work with are the ones that like what you are doing.
• The best message in the world is useless if you shout it into deaf ears.
• The nurturing cycle is about creating the perfect selling environment in the minds of your prospect.
• Today’s fast pace of content and technology has led to people focusing less on the message and more on quantity.
• We are more focused on the ROI and EPC of our marketing efforts now than the capital asset that marketing is creating.
• Patience and careful communication will be much more effective than being very shallow in your message.
• By spending a few more hours than anyone else, you can have much more impact with your efforts by using specific examples from your research. This results in more leverage.
• 77% of all advertising dollars are spent with just Google and Facebook.
• There is an immense amount of money at the top of the market with more focus on wealth and less on price.
• You need to think through what your customer wants and what they want to experience before jumping into a market.
• If you want to become good at something, you should study the best and apply what you learn.
• Technology won’t be as effective if you don’t understand the psychology behind it.
• Write up an article describing the three most impactful insights that you’ve gotten listening to this episode and you may win a fabulous prize!