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Episode #375

Make Your Mess Your Memoir: How To Transform Your Own Mess Into A Message and Memoir Featuring Anna David, Joe Polish and Dean Jackson

Episode Summary

Life is messy… but what if you could turn your story into something beautiful and profitable? Find out how a memoir can help you grow your business in today’s episode of the I Love Marketing podcast.

In this episode, Anna David, Dean Jackson, and Joe Polish share how to spread your message to the world and grow your business in the process. Anna will unveil a book genre that will turn your mess into a captivating message and you’ll hear book title tips, a simple seven-step publishing process, and get inspired to get started NOW – even if you’re not a writer. 

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Here’s a glance at what you’ll learn from Anna, Dean, and Joe in this episode: 

  • Who should write a book, how to write a book, and how a book can help launch and build your business.
  • How to transition from being a writer to a business person and share your message with the world.
  • What a “Bizoir” is, why Anna wrote her new book as a “Bizoir”, and how to start writing YOURS.
  • Anna answers the question: “Should you sell your book to a publisher – OR – self-publish?”
  • 5 types of book titles that stop people in their tracks and compel them to buy your book.
  • What all the best-selling books in history have in common and how YOU can use it!
  • Why the quality of your book matters and how to easily write a high-quality book.
  • Anna shares 7 simple steps for writing and launching your self-published book.

Show Notes

  • Anna loved memoir then she got into business books; her book is a combination of the two. 
  • Anna and Joe worked on a book together on addiction recovery.
  • Anna didn’t realize the power of a book until she was labeled an “expert” because of it. 
  • People get up every day and write a story, even if they aren’t physically writing it.
  • Dean invented the squeeze page – he explains the psychology behind it. 
  • Back in the 1990s, Dean asked himself, “What are you going to do about the internet?”
  • Dean focused on making things as simple as possible. 
  • The current game we’re playing is social cooperation; the ones who win are focused on fitness payoffs. 
  • Anna has a 10-chapter memoir format in her book.
  • A “Bizoir” is the combination of a memoir and a business book. 
  • Everyone has a story, not everyone should write their own book. 
  • Everyone’s life is messy, whether they admit it or not. 
  • Anna recommends self-publishing for most people. 
  • Put information in front of anything you want to sell – a book is an easy way to do that. 
  • Have a goal and don’t worry about divulging too much – you’ll actually get more business!
  • Dean tells the story of a relationship counselor who made more in 4 years than his entire career after publishing a book. 
  • Titles: People want to know what they’re getting.
  • Five killer types of book titles: name it and claim it, just do it, how-to, information gold mines, and tapping into people’s “I was just thinking that”. 
  • Instead of asking, “What’ll be successful,” ask, “What do people want to hear?”
  • Excellence matters; if you can’t write a book, hire someone who can. 
  • Steps to self-publish: Write, re-write, hire an editor (developmental, copy), proofreader, professional layout, cover, and strategic launch! 
  • Focus on the things that matter when testing whether a book is a good idea. 
  • Treat your book like a pilot to a new series. 
  • Find your messy – you have survived messes that can help others learn.
  • Anna’s book teaches how to tell the story of a life and what the book can do for you. 
  • It’s a brutal time right now; take care of yourself and don’t use this as an opportunity to self-destruct.

 

 

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