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Ideas Worth Using: Creating Results in Advance with Dean Jackson - I Love Marketing Episode #282
Episode #282
Ideas Worth Using: Creating Results in Advance | Dean Jackson
In this Episode, you’ll discover Ideas Worth Using, Getting Results In Advance with Dean Jackson. Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun.
Here’s a glance at what you’ll learn from Dean in this episode:
- A Counter Intuitive way to generate more sales, revenue, and profits
- How to sell something for 5X more than your competitors by delivering results in advance
- One Question that can change the way you operate your business (and get you better clients)
- What you can do to reduce costs in your marketing, advertising, and fulfillment
- Why you have to deliver far less to produce a happy client with a new way of structuring your offer
- Why it’s LESS expensive to deliver the result than it is to convince people to give you money to deliver the result
- How to reduce your cost of acquisition by delivering a result for your clients in advance
- What to do to create greater value and a friction free experience
- How to re-engineer your marketing and selling models by recognizing that People are far less attached to FUTURE money than they are of PRESENT money
- A compelling offer is 10X MORE powerful than a convincing argument – and how you can deploy this in your business, marketing, and sales models
- Your clients are compelled to seek their ____ __________ and you can tap into this jet stream of what they are compelled to do (HINT: You don’t have to convince them)
- And more…
- Who is Dean Jackson? [01:02]
- I Love Marketing [01:28]
- The inventor and creator of the opt-in squeeze page [03:06]
- Ideas worth using [04:10]
- What would you do if you only got paid when your clients gets a result? [04:34]
- This clarifying question is more of a terrifying question [05:10]
- Delivering less results than you promised [05:40]
- You’re able to charge 5x more than your competitors are charging for the same thing [06:30]
- Creating friction free offers [07:16]
- Cost of Acquisition [08:30]
- The process only costs 25% of the normal cost to acquire a customer [09:03]
- People are far less attached to future money than they are to present money [09:32]
- A compelling offer vs. a convincing argument [11:15]
About Dean Jackson:
Dean Jackson fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. Dean carried that distaste for real work into his adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
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