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Episode #369

I Love Marketing in Cloudlandia: The First-Ever ILM Zoom Meetup featuring a Q&A with Joe Polish and Dean Jackson

Episode Summary

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here it is! Get the inside scoop on how entrepreneurs are navigating this “new normal” in today’s episode of the I Love Marketing Podcast. This episode is part one of a three-part series, so be sure to tune into parts two and three to gain more valuable insights from a special Q&A session with Joe Polish and Dean Jackson.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Joe, and Dean in this episode: 

  • Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time.
  • The D.O.S. Conversation: How identifying your clients’ D.O.S. can help you make better offers and transform your business.
  • Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier.
  • More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.

Show Notes

  • Joe gives the background and story of the Meet-Up groups and podcasts. 
  • We’re witnessing the new way we’re going to gather. 
  • People have gotten very comfortable very quickly with virtual events.
  • Addictions, vices, abuse, and suffering are on the rise right now. People are in pain. 
  • Dan Sullivan says entrepreneurs transform bad news into good news.
  • Joe is focusing on the dangers, opportunities, and strengths (DOS) of his clients. 
  • You need to reinforce your strengths more than ever during this time. 
  • You can read the same marketing books and get new wisdom each time.
  • Think of selling as influence and marketing as storytelling. 
  • See if you have supply and demand on your side; apply the toilet paper analogy psychology. 
  • The reaper example: The machine was offered to farmers pre-season then paid for afterward. 
  • A compelling argument hits at the heart, not just the head. 
  • People’s D.O.S. has changed; you need to get current with it.

 

You’re invited! We’re asking you to join us at the next LIVE I Love Marketing Meetup via Zoom. Join us at https://ILoveMarketingZoom.com, submit your question and we may choose to answer it. We hope to see you there, Wednesday 5/202/20 at 6:00 PM PST.

 

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