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WELCOME TO YOUR BEST SOURCE OF FREE, USEFUL & VALUABLE KNOWLEDGE ABOUT MARKETING!

Episode #371

I Love Marketing in Cloudlandia, Part 3: The First-Ever ILM Zoom Meetup featuring a Q&A with Joe Polish and Dean Jackson

Episode Summary

Your questions: Answered. Listen to Dean and Joe as they continue to answer the audience’s questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast. This episode is part three of a three-part series, so be sure to listen to parts one and two first to get the most out of this special Q&A session.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Joe, and Dean in this episode: 

  • What they’d do if they lost all their marketing knowledge and needed to quickly get it all back.
  • How to sell high-ticket products and services even when nobody knows about you and you’re not well-known.
  • What business owners should consider, be aware of, and pay attention to during the COVID-19 “New Normal”.
  • Dean Jackson, Mike Agugliaro, and Joe Polish talk about why they love marketing (PLUS: The importance of E.L.F.).
  • The #1 action you can take to generate leads at a low cost and strategically get the RIGHT people to join your list.

Show Notes

  • If you put 5% more effort into your marketing weekly, it would transform your business. 
  • Just because people don’t know who you are doesn’t mean you can’t have a compelling offer that sells. 
  • Where you market depends on where your clients are and evaluate why you are moving.
  • Lead magnets and lead markets: Do a new D.O.S. if it’s not working. 
  • Your offers may be different right now; also consider your messaging and authority. 
  • Consider packaging and rewording “free” differently. 
  • Joe used to bring a VHS tape and player for clients to watch in their home while he worked. 
  • Communication comes first; tech isn’t going to solve your marketing issues but good copywriting will. 
  • You can feel good offers from good people. 
  • Think of the one person you are wanting to help and speak specifically to them. 
  • Everything is marketing.
  • E.L.F.: The compass and north star of Joe’s business.
  • Know that writing is rewriting, show don’t tell and know who you’re writing to. 
  • Build a reputation by being it and doing it. 
  • A book is the best lead magnet. 
  • On A.I., machine learning, marketing, and strategy development. 
  • Dean’s experience is a continual building on knowledge and experience. 
  • Read classic marketing books and go out there and build your own experience. 
  • On the “new normal”: Winning is still winning. 
  • If you’re considering change, you need a business strategy, not buzzwords. 
  • It’s not social distancing, it’s physical distancing. 
  • You need mind growth to see where others are stuck in their growth, too. 
  • Your prospect needs to see the value of your product/service. 
  • Don’t test your idea on non-checkwriters.

You’re invited! We’re asking you to join us at the next LIVE I Love Marketing Meetup via Zoom. Join us at www.ILoveMarketingZoom.com, submit your question and we may choose to answer it. We hope to see you there, Wednesday 5/20/20 at 6:00 PM PST.

 

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