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Episode #370
I Love Marketing in Cloudlandia, Part 2: The First-Ever ILM Zoom Meetup featuring a Q&A with Joe Polish and Dean Jackson
Episode Summary
Got questions? You’re not alone. Listen to Dean, and Joe as they answer the audience’s most burning questions at the first-ever I Love Marketing Zoom Meetup in today’s episode of the I Love Marketing Podcast.
This episode is part two of a three-part series, so be sure to listen to part one first and stay tuned for the release of part three, which will be a continuation of the special Q&A session.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.
Here’s a glance at what you’ll learn from Joe, and Dean in this episode:
- Become A Self-Milking Cow: The best way to STOP doing EVERYTHING in your business and START doing only what you LOVE.
- How to ensure your independent contractors, vendors, partners, and team members are aligned with your company brand.
- The 3 cultures that exist in every company (How to align all three into one big culture that works to create self-accountability).
- What every entrepreneur and business owner needs to know about habits, behavior, influence, motivation, and change.
- Dean and Joe share how retail owners can become MORE successful now, even while general retail growth is declining.
- How to not let “No” undermine your motivation and why the only business votes that count are the people that pay you.
- The secret price formula most business owners never discover for how much to charge for your products and services.
- How the real estate industry is changing with shifting buying habits and increased technology usage during COVID-19.
- The Marketing Vending Machine: A better way to think about investing in your marketing so your ROI is more certain.
Show Notes
- Leverage is a tech-enabled growth-hacking agency; they know how to align contractors with company results efficiently.
- Know your expectations and have an SLA, a Service-Level Agreement.
- Good marketing makes selling easier and sometimes even unnecessary.
- If you have great marketing you don’t really need a sophisticated salesperson.
- Know your strengths and have a support team fill in the gaps.
- The self-milking cow: Entrepreneurs try to do it all, but they just need to “make the milk”.
- You can’t milk yourself; get yourself the “who” that can help create the “what”.
- Tiny Habits by BJ Fogg is an excellent book for behavior and habit change.
- People are addicted to phones because they have built-in prompts to keep you sucked in.
- Start with small habits and behavior changes.
- There are lots of opportunities for retail stores to build and connect with their audience in unique ways; ask clients what they miss and what they want.
- Focus on your customer and remember the power of relationships; if you can’t sell right now, leverage your rapport.
- Comprehension is more valuable than communication and context is more important than content.
- Slot machine marketing vs. vending machine marketing: Consistency.
- Real estate in the short and long-term: People still want convenience and many people’s desires are still the same.
- We’re all selling something; the formula for price depends on how good you are at selling it.
- You have to market, so do it!
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