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Episode #462
How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern
The power of hyper-personalizing your marketing in a way that works in good and bad times.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
Here’s a glance at what you’ll learn from Draye Redfern in this episode:
- How to plan and operate your business so you make it through the ups and downs of a recession
- The best way to secure your business financially and predictably before times get tough
- Questions you should ask yourself to protect your downside AND what you should do going forward
- How your marketing needs to change during a recession to attract and convert prospects
- Draye shows you how to mitigate the downside and optimize the upside during a recession”
- Recessions are inevitable
- Be proactive in preparing your business to survive and thrive
- Analyze previous recessions like 2001 and 2008 to understand vulnerabilities.
- Raise your ‘floor’ – take steps to reduce downside risk
- Diversify client base and offerings, have adequate cash reserves, reduce overhead
- Optimize your ‘ceiling’ – double down on marketing and personalization when others cut back.
- Hyper Personalization and Video
- Use video and hyper-personalization in your marketing. Record short custom video messages at scale. Tools like Vidyard, Wistia.
- Build personalized landing pages with your contacts’ names. Easy to do in ClickFunnels.
- Segment and personalize email outreach. Leverage mail merge to automate sending individual emails from your gmail account. Extensions like Mixmax, Mailmeteor.
- Send personalized video boxes with tracking and analytics
- Email Deliverability: avoid spam filters by sending from your Gmail account using extensions, not marketing platforms. Feels more authentic.
- Keep copy personal and avoid excessive sales language
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