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Episode #421

How to Succeed In Business No Matter What’s Going On In The World

Creating and selling your unique value.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Here’s a glance at what you’ll learn from Jay, Joe, and Dean in this episode:

  • Why there’s ALWAYS a solution – even in adversity
  • What it looks like to respond versus react
  • How to be PREEMPTIVE and ELEVATE yourself above the chaos
  • Why a RESULTS-LEADER will always trump a thought-leader.
  • The DISCONNECT between the value you sell and the value someone will buy
  • The incorrect ASSUMPTION Entrepreneurs make about results

  • Fearful leaders react, they don’t respond.
  • Jay and his Client were in the gold business and had to stop being reactive and impulsive.
  • Adopt “ethical opportunism” – there’s always a market for something.
  • Jay tells a story of how he overcame – then conquered – adversity.
  • Jay defines what marketing means to him.
  • How being preemptive is critical when establishing a brand.
  • Being preemptive means positioning yourself as the ONLY option in your Prospect’s eye.
  • Be prominent by being significantly known in your market.
  • Society has been seduced by “how-to-gurus” that don’t know what they’re doing.
  • Serve your business and others by servicing your Team, Clients, and Community.
  • Think about how you tell your story and provide results.
  • Get intimate and empathize with how your Prospect sees life.
  • Create measurable results – even if they seem initially immeasurable.
  • Most people aren’t strategic and sell tactics that don’t last through the crisis.
  • When creativity ends you need to figure out how to do the work.
  • You must optimize your systems before you expand.
  • Think about how you can get results for your sphere of influence – no matter what.
  • If you remove the fear, they will buy.
  • There are opportunities everywhere – even before, during, and after your current sale.
  • Motivation, ability, and prompts get people to act.
  • You either create value or diminish it.
  • Think differently and own positive outcomes from negative events.

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