How To Maximize Your Current Email List with Jon Benson

Show Notes

• When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell.
• The funnel is based on two things: your own internal products, or your price.
• Dollar value increases as you proceed down the funnel but the products remain horizontal.
• People like to make a purchase once they have already made another purchase of something else.
• A really good conversion rate of an excellent product is between 10% and 20%. This means that we are leaving behind 80% – 90% of people who see our offers.
• What you need is an interactive survey tool structured around the goal of getting your client what they want rather than what you think they need.
• It’s not so much about your brand, it’s about your brand’s leveraging of other people.
• If you have the ability to put an order form on your sales page, do it. It will increase your conversions.
• Ask specific questions based on two categories: goals and objectives, and the specific ways that they want to do it.
• Jon takes the answers and dynamically places them into a customized autoresponder.
• You are reaching outside of your product niche when you do this.
• This goes beyond an affiliate promotion, every message is custom tailored to what they have already told you.
• If you don’t know about a particular niche, ask around and do some research.
• Your biggest objective is “Even if we don’t know the answer, we’ll help you find someone who does.”